2. Follow Google’s Quality Rater Guidelines Most of the readers of this blog are probably already familiar with Google’s Quality Rater Guidelines. Google publishes these as recommendations for testers who are tasked with the manual evaluation of the quality of websites appearing in the search results. But, hand on heart, who of you has actually read and memorized all 164 pages of the document? It is worth doing, because this is where Google has clearly formulated guidelines that describe the kinds of search results it considers desirable, making the Quality Rater Guidelines a valuable source of numerous tips for website owners. … [Read more...] about Google Update 2019: Winners and Losers of the March 2019 Core Update
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The following table shows how quickly – or how slowly – websites that occupy the top positions in the Google.com rankings load. As well as the benchmark average given in the right-hand column, we have broken the results down by industry. Here, we have continued the approach followed in our previous studies, Industry Ranking Factors and Universal Search for Industries.This clearly demonstrates that mobile pages that rank on positions 1 to 5 load more quickly than those that rank 6th to 15th. The benchmark value for top 5 pages is 2.5s, faster than the 3-second mark Google says leads to increases in bounce rate. The averages for positions 6 to 10 and 11 to 15 are 2.8s and 2.9s, indicating that many pages on these positions do take more than 3 seconds to load. … [Read more...] about Google Update: Speed as a Ranking Factor
We have chatter at both WebmasterWorld and Black Hat World on this update. The chatter, like I said above, is not consistent and a bit off from normal chatter. Either it is a bit too early for the SEO community to pick it up or the fluctuations in the Google search results are all over the place. … [Read more...] about Is Another Google Update Happening In May?
Download This Week’s Episode of Marketing Nerds In this week’s episode of Marketing Nerds, Content Marketing Institute found, Joe Pulizzi, joins features editor Danielle Antosz to talk about CMI’s recent B2B Technology Content Marketing benchmark report. They also discussed how to create engaging content, why it’s important to track content marketing ROI, and the challenges of content marketing. … [Read more...] about SEJ Wrap-Up: 3 Google Updates You Should Know
Google gives tips and advice on updates that are "more noticeable." The funny thing with these types of updates, they rarely have a big impact. The Speed update didn't seem to impact the search results much, at least for those that watch the results. The mobile-first indexing also didn't, or at least shouldn't, because Google wants that to be quality neutral. A lot of these preannounced updates have little impact, maybe that is because they were pre-announced and thus we took action to prepare for them. But you get my point. … [Read more...] about Google Updates Us On Search Updates Communication