3. Optimize for user intent Does my page meet user expectations? Do I provide precisely those answers that users are looking for? To ensure that the answer to both of these questions is a definitive “yes”, you need to do more than optimize for one or two main keywords. However, covering a topic holistically won’t always be successful either. Theoretically, every topic and every search query demands its own kind of answer. The expectations users have when searching for a particular topic, the kinds of related questions that users are asking and the intent – navigational, informational or transactional – that is motivating the search query – are best analyzed with the aid of a dedicated software solution. The Searchmetrics Suite has all the data you need to optimize your pages for user intent. You can also get a first taste of insights from our whitepaper on niche ranking factors. … [Read more...] about Google Update 2019: Winners and Losers of the March 2019 Core Update
Google update exe errore di applicazione
Google is getting fast and furious since 9th of July: Your future may depend on how fast your URLs load on mobile devices, now that the process is one of the company’s ranking factors. This means that pages that load slowly on mobile devices can expect to lose mobile rankings to websites that load more quickly, and therefore offer a superior user experience. Read on for all the background, insights into the load times of pages ranking on Google.com and, as a further bonus, some data on the usage of AMP for lightning-quick pages. … [Read more...] about Google Update: Speed as a Ranking Factor
We have chatter at both WebmasterWorld and Black Hat World on this update. The chatter, like I said above, is not consistent and a bit off from normal chatter. Either it is a bit too early for the SEO community to pick it up or the fluctuations in the Google search results are all over the place. … [Read more...] about Is Another Google Update Happening In May?
I guess Google is sick of me asking them about their search algorithm updates because they posted a long Twitter rant/stream on how they communicate updates. Danny Sullivan on the @searchliaison account posted when and why they communicate about updates, how many updates they do, what it means to you and what you can or cannot do about them. … [Read more...] about Google Updates Us On Search Updates Communication
If you’re not already aware, Google just recently rolled out a core update for its Algorithm. Google core updates are designed to affect the algorithm that impacts main organic search. This determines search results, who will rank, and where. Naturally, there will be winners and losers whenever Google makes changes. Some early indicators include tabloid newspapers that have lost up to a fifth of the visibility. … [Read more...] about What Does the Latest Google Update Mean for You?