The forums have people saying a few things, but mostly about their rankings jumping all over the place. Some reference a Yoast plugin bug causing issues, but this is likely unrelated to any of that. Others just say Google did some sort of algorithm update. Here is some of the chatter: … [Read more...] about Is Another Google Update Happening In May?
Of course, load time is already part of Google’s calculations, and was confirmed to be a ranking signal in 2010. But that news referred primarily to desktop site speed and the calculation of desktop rankings. Discussing the “Speed Update”, Google is emphasizing that it should only impact a small section of search queries, and says it should only (negatively) impact the slowest pages. Of course, load time remains “only” one of several hundred ranking factors that Google uses to create its rankings. Put simply, a slow page can still achieve high rankings if its content is more relevant than that of its competition, and if it is best placed to satisfy the user intent, as this is what Google considers most important when compiling its search results. … [Read more...] about Google Update: Speed as a Ranking Factor
2. Follow Google’s Quality Rater Guidelines Most of the readers of this blog are probably already familiar with Google’s Quality Rater Guidelines. Google publishes these as recommendations for testers who are tasked with the manual evaluation of the quality of websites appearing in the search results. But, hand on heart, who of you has actually read and memorized all 164 pages of the document? It is worth doing, because this is where Google has clearly formulated guidelines that describe the kinds of search results it considers desirable, making the Quality Rater Guidelines a valuable source of numerous tips for website owners. … [Read more...] about Google Update 2019: Winners and Losers of the March 2019 Core Update
— Glenn Gabe (@glenngabe) April 19, 2018 Here's a screenshot of the surges for one site in a niche I track heavily. Checking the historical data, these are accurate. Some big swings in rankings like +17, +10, +8, etc. I've also seen some jump from 50+ into the top 20 (or even top 10). pic.twitter.com/Ip2pDwoleM … [Read more...] about Google Update & Ranking Algorithm Fluctuations Continue
If you’re not already aware, Google just recently rolled out a core update for its Algorithm. Google core updates are designed to affect the algorithm that impacts main organic search. This determines search results, who will rank, and where. Naturally, there will be winners and losers whenever Google makes changes. Some early indicators include tabloid newspapers that have lost up to a fifth of the visibility. … [Read more...] about What Does the Latest Google Update Mean for You?