We're seeing a completely different set of results today. Much more like the results from 3 months ago... more tweaks?More oddball traffic patterns...three days in a row, one conversion at 7am +/- 15min...then nothing the rest of the day. Traffic coming in drip fashion again, same old same old. Referral spam is rampant.To me it look a bit like they reversed the update they did in early march, the sites I see dropping are the sites that went up in early march and now returned to the "old" positions.The Yoast issue isn't related to these drops, it's certainly not helpful, but non-Wordpress sites were affected the same way at about the same time. Would be nice if the solution would be that easy, but unfortunately it isn't for sure.Let me share screen shots from the tools as well: … [Read more...] about Is Another Google Update Happening In May?
Of course, load time is already part of Google’s calculations, and was confirmed to be a ranking signal in 2010. But that news referred primarily to desktop site speed and the calculation of desktop rankings. Discussing the “Speed Update”, Google is emphasizing that it should only impact a small section of search queries, and says it should only (negatively) impact the slowest pages. Of course, load time remains “only” one of several hundred ranking factors that Google uses to create its rankings. Put simply, a slow page can still achieve high rankings if its content is more relevant than that of its competition, and if it is best placed to satisfy the user intent, as this is what Google considers most important when compiling its search results. … [Read more...] about Google Update: Speed as a Ranking Factor
2. Follow Google’s Quality Rater Guidelines Most of the readers of this blog are probably already familiar with Google’s Quality Rater Guidelines. Google publishes these as recommendations for testers who are tasked with the manual evaluation of the quality of websites appearing in the search results. But, hand on heart, who of you has actually read and memorized all 164 pages of the document? It is worth doing, because this is where Google has clearly formulated guidelines that describe the kinds of search results it considers desirable, making the Quality Rater Guidelines a valuable source of numerous tips for website owners. … [Read more...] about Google Update 2019: Winners and Losers of the March 2019 Core Update
Download This Week’s Episode of Marketing Nerds In this week’s episode of Marketing Nerds, Content Marketing Institute found, Joe Pulizzi, joins features editor Danielle Antosz to talk about CMI’s recent B2B Technology Content Marketing benchmark report. They also discussed how to create engaging content, why it’s important to track content marketing ROI, and the challenges of content marketing. … [Read more...] about SEJ Wrap-Up: 3 Google Updates You Should Know
Over the past few months, Dr. Pete at SEOmoz was testing this tool with me and they finally released it at MozCast.com. It is updated around 10:30am EDT every morning for the previous day's rankings. So it is technically about a day behind the reports I would provide here. But it is a great test for both of us to compare my human findings and his algorithmic findings. … [Read more...] about SEOmoz Tries To Automate Google Update Notifications With MozCast