The first Google Update of 2019 has caused major upheaval in the global search results. What do the winners and losers of the March 2019 Google Core Algorithm Update have in common? Google has – not for the first time – adjusted the search results with a particular focus on sensitive topics. Many websites affected are those in the health industry that provide information on YMYL search queries (Your Money or Your Life). Read on for our analysis of the first official Google Update of 2019, including the top 100 winners and losers. If you’re interested in the impact of this Google Update, you can use our Research Cloud to see how it affected the SEO Visibility of your domain, or any other website you might be interested in: Check your website’s Visibility! Google confirms Update – and even suggests a name The first official Google Update of 2019 has arrived. The Core Algorithm Update 2019 was rolled out on 12th March 2019, and has affected search results … [Read more...] about Google Update 2019: Winners and Losers of the March 2019 Core Update
Google updates 2018
share tweet share pin it e-mail share Google has opened up its shopping ads to external providers and there is greatly increased competition for product ads. Around one third of ads in the British, German and French search results are provided by external services, Searchmetrics’ 2018 Google Shopping Study reveals. However, traditional product and price comparison portals are hardly found in these ads. Most are occupied by marketing agencies who bid for ads on behalf of online shops. Now, several large comparison sites, including Idealo and Comparado, have made a complaint to the European Commission. Their position is that Google Shopping’s distribution of ads is no fairer than before and they demand that the EU take further measures against Google. Shopping Study 2018 Google Shopping today: The competitive landscape In June 2017, the European Commission found that Google had been abusing its market dominance in the area of shopping ads, and … [Read more...] about Google Shopping 2018: Fake Competition?
Pure SEO’s ‘This Week In Search’ series takes a look at the top SEO and SEM news stories from the week. This week, Google updates its search quality rating guidelines, Google Ads introduces new landing page URL parameter options, and Google adds more details to event search features. Google’s Search Quality Rating Guidelines Gets an Update Google recently published a revised version of their search quality rating guidelines – a 164-page piece of online content that is putting a sharp focus on high-quality main content. This guideline is made for 10,000 search quality raters contracted by Google who rate actual Google searches. These contracted searchers rate the quality of pages at the top of search results in accordance with the points set out in the new guideline. “The most noticeable [change] for content creators is that Google wants their raters to not only look at the reputation of the website itself, but also the content creators themselves. … [Read more...] about Google Updates Search Quality Rating Guidelines and More!
share tweet share pin it e-mail share Google is getting fast and furious since 9th of July: Your future may depend on how fast your URLs load on mobile devices, now that the process is one of the company’s ranking factors. This means that pages that load slowly on mobile devices can expect to lose mobile rankings to websites that load more quickly, and therefore offer a superior user experience. Read on for all the background, insights into the load times of pages ranking on Google.com and, as a further bonus, some data on the usage of AMP for lightning-quick pages. Free Page Speed Study Google, the “Speed Update” and the mission “Mobile Web” Google rarely announces an update to its search algorithm ahead of rolling it out. In mobile search, though, Google tends to be a bit more open. For instance, it gave people plenty of time to get ready for its so-called Mobilegeddon Update, which meant websites had to be … [Read more...] about Google Update: Speed as a Ranking Factor
By Sean It is no secret that Google updates its search and ranking algorithms every now and then without informing users firsthand. Some of these updates and changes can come off as minor and will not affect rankings drastically. However, those that do tend to shake things up to varying levels that can cause a good amount of concern. One of the more recent cases happened during the first half of March, which saw a good amount of rankings fluctuate and rise up, which caused some SEO professionals and clients to worry about the state of their rankings. The jumps happened in a span of a week (March 5 to March 9), which prompted a good number of SEO professionals to think that a new update has been launched by Google without providing prior information. Google’s Response Thankfully, Google cleared things up by announcing on their @searchliaison account that a new algorithm update has indeed been launched, and added that these kinds of major updates would be happening during the … [Read more...] about Analyzing Google’s March Algorithm Update