Google is getting fast and furious since 9th of July: Your future may depend on how fast your URLs load on mobile devices, now that the process is one of the company’s ranking factors. This means that pages that load slowly on mobile devices can expect to lose mobile rankings to websites that load more quickly, and therefore offer a superior user experience. Read on for all the background, insights into the load times of pages ranking on Google.com and, as a further bonus, some data on the usage of AMP for lightning-quick pages. … [Read more...] about Google Update: Speed as a Ranking Factor
Google updates 2018
As Martin Mißfeldt reports (link to German report), almost all domains that he is responsible for have seen their traffic and turnover hit by the update. These are mostly health websites dealing with niche topics like blutwert.net (blood counts), brillen-sehhilfen.de (glasses) and erythrozyten.net (red blood cells). These domains all saw their traffic fall by around two thirds compared with before the update, and they all experienced similar losses in turnover. Mißfeldt’s theory is that his domains could – from Google’s point of view – have lost some of their expert status as a result of the update. … [Read more...] about Google Update 2019: Winners and Losers of the March 2019 Core Update
Earlier this week, we reported that we saw signs of a Google algorithm update kicking off - the interesting part is that while there is a lot of chatter and signals showing there was an update, the level of that chatter isn't what I would say is close to a Panda, Penguin or even a Fred update. It might be closer to that of the levels of Maccabees update. … [Read more...] about Google Update & Ranking Algorithm Fluctuations Continue
Google Amps Up Event Search Features Google has released new updates for its event search features in the U.S. New features include personal recommendations on the new “For You” tab, offering more information about events that may interest you. … [Read more...] about Google Updates Search Quality Rating Guidelines and More!
Google has opened up its shopping ads to external providers and there is greatly increased competition for product ads. Around one third of ads in the British, German and French search results are provided by external services, Searchmetrics’ 2018 Google Shopping Study reveals. However, traditional product and price comparison portals are hardly found in these ads. Most are occupied by marketing agencies who bid for ads on behalf of online shops. Now, several large comparison sites, including Idealo and Comparado, have made a complaint to the European Commission. Their position is that Google Shopping’s distribution of ads is no fairer than before and they demand that the EU take further measures against Google. … [Read more...] about Google Shopping 2018: Fake Competition?