This is a sponsored post for Link Assistant. A website redesign can either be the best or worst thing to happen to your site. On one hand, you have decided an overhaul is a priority. On the other hand, you don’t want to derail the SEO momentum you have built thus far. An unfortunate truth when it comes to SEO is a website is like a house of cards — if you disturb just one card the rest can end up falling along with it. Following this guide will help ensure your next site redesign is built to please Google every step of the way. Before you begin, ask yourself: “Is a redesign necessary?” A site redesign is not something that should be taken lightly. First, think about whether or not your site even needs to be redesigned. You might think a site redesign is necessary after every few years to stay relevant, but that’s not always true. Take a look at the site below, for example. How often do you think Berkshire Hathaway has redesigned its site? You … [Read more...] about A Step-By-Step Guide to a Google-Friendly Site Redesign
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We recently looked at the UK sites that made the biggest SEO gains in 2015, but now it’s time to cross the pond to see which US sites did the best last year. Juan González the SEO & Country Manager at Sistrix spent a considerable amount of time last week evaluating 200 domains, and has given us an exclusive look at the top 100. Please note, we haven’t included any adult-entertainment websites in this list – of which there were only three. Also, as there were no major Google updates in 2015, most of these problems were “home-made by the website operators.” The insights below each domain are from Juan himself, so a massive thank you for his input. 1) Choicehotels.com In May 2015 Choice Hotels consolidated all of its domains – comfortsuites.com, qualityinn.com, comfortinn.com and many more – into the main domain of choicehotels.com. The redirects are sound but the only hazard may be the fact the consolidated domains still return a 200 … [Read more...] about Which US sites gained the highest Google visibility in 2015?
We all know there have been a ton of updates to Google as of late. Many of these updates will affect search engine optimization as we know it. In particular, Google is now displaying an option to block results from certain websites. While websites will only be blocked when a user is logged into a Google account, this new development still carries potential implications that should be considered by website owners. First, let’s evaluate a few scenarios that may cause a user to block results from a website. I will offer the following possibilities: Website delivers poor content Website is ranking for a search query which is far from the website’s theme The web page has a title and/or description that rubs the user the wrong way The user visits the website’s page and bounces back to the results page quickly All of these points have a similar theme. Basically, users may block a website if it does not deliver the information they are looking for or if they perceive the … [Read more...] about Google Blocked Sites & Why Making A Good First Impression Matters
As Republican presidential candidate Rick Santorum loses two primary races to rival Mitt Romney, perhaps he can console himself with, ironically, another loss. Spreading Santorum, the page defining “santorum” as a by-product of anal sex, has finally dropped from the top results on Google. The related anti-Santorum blog, however, remains. And a page from Urban Dictionary keeps the definition alive, more explicit than before. Santorum: The Definition Page The page at SpreadingSantorum.com, created by columnist Dan Savage as a protest against Santorum’s views about homosexuality, has maintained its position in the top results on Google for years. The page defines “santorum” as: The frothy mixture of lube and fecal matter that is sometimes the by-product of anal sex. To understand more of the history of the site, and how it ended up doing so well on Google (and Bing, Yahoo and Baidu), see my previous article, Should Rick Santorum’s “Google … [Read more...] about “Spreading Santorum” Drops At Google; New Site Keeps Anal Sex Definition At Number One
Earlier this week, we looked at the US sites that made the biggest SEO gains in 2015, but now it’s time to find out who the losers were. Again, a huge thank you to Juan González from Sistrix who spent his time evaluating 200 US domains to give us this exclusive research. Here’s Juan’s insight for each of the bottom five: 1) Thefind.com Thefind also headlined our UK losers list. When we look at the rocky landscape of Thefind.com it becomes clear that the domain managed to rush headlong into numerous Google updates, over the years. Such an erratic visibility is a sign that the page did not show the necessary quality signals where Google’s algorithms are concerned, nor did it manage to live up to users’ expectations. The abrupt end for Thefind.com in 2015 came at the hand of Facebook, who bought the company in a bid to incorporate it into Facebook’s advertising engine. 2) Cupertino.org Looking at Cupertino.org we see an interesting spike in … [Read more...] about Which US sites lost the most amount of Google visibility in 2015?