Over the pass month or two a few people have been noticing PDFs released by Google on the theme of UX playbooks for specific industries such as retail and finance, amongst others. John Mueller of Google was asked about these and said they were released by the Google Ads team and have nothing to do with organic search.John said this at the 39:49 mark into yesterday's Google webmaster hangout. He said "So those this UX playbooks, as far as I know are put out by the ads team and it's more a matter of well these are you UX practices and good things to do on a website and not necessarily something that we'd say well these play into ranking. But obviously if you make a good website that works well for users then indirectly you you can certainly see an effect in ranking." He added "But it's not that we would say look at these UX playbooks and specifically use those as factors for search."Here is the video embed at that starting time:So yea, they help you make more usable web sites but they … [Read more...] about Google UX Playbooks Are Not By Organic Search Team
This happens all the time for what I write here or at Search Engine Land - I write something, and someone will say "Barry wrote this at SER" or something like that, quote it but not link to it. It is a common thing for a lot of sites who publish stuff on a daily basis. Those links do not count because they are not linked. They are called citations without the hyperlink.We did a poll about it 2013 and SEOs were mixed on if Google counts unlinked citations. Google said they do not count for rankings but can be used for new page discovery.But that might all change. Gary Illyes told me in an interview, which I published at Search Engine Land (see, I am linking) - that the Google UX team is looking at ways of measuring this.The question came up about how webmasters benefit when Google home answers your questions by sourcing your site's name. Danny asked, what does that mention do for the publisher? Here is part of the transcript:Danny Sullivan: So the feeling is that you'll get … [Read more...] about Google May One Day Count Unlinked Citations For Search Rankings
So, from November 1, Google will no longer consider sites with intrusive app interstitials ‘mobile-friendly’. Google explained this on its Webmaster Central Blog: After November 1, mobile web pages that show an app install interstitial that hides a significant amount of content on the transition from the search result page will no longer be considered mobile-friendly. This does not affect other types of interstitials. As an alternative to app install interstitials, browsers provide ways to promote an app that are more user-friendly. Here’s an example of what Google is talking about, from IMDB.com. The search result shows the site as mobile-friendly at the moment: It is certainly intrusive and it certainly obscures ‘a significant amount of content on the transition from the search result page’. All of the content in fact. It can be useful to be notified that there is an app, but this kind of ad is likely to deter many mobile users. Indeed, Google … [Read more...] about Google Gets Tough on Mobile App Interstitials
In its simplest form, SEO is often thought of as rankings on a search results page. Truth is, that’s only part of the story. SEO is about understanding what consumers are looking for and recognizing how a brand can provide value in that moment. We know that Google increasingly considers user behavior signals. Factors like page load time, button size on a mobile screen and ad cluttering above the fold all speak to the weight of user experience signals in the organic search algorithm. Thinking beyond the keyword to understand what consumers truly want to consume – not to mention how, where and when – is when SEO evolves from tweaking metatags to enhancing your brand’s digital ecosystem. As a result, SEO has as much to do with how users engage on a site as it does with rankings. This concept is the reason that there are almost 5m Google results when you search for ‘UX and SEO’. These two play in the same sandbox, whether we acknowledge it or not. UX + … [Read more...] about Four benefits of aligning SEO and UX when building your website
Between the long-awaited rollout of Penguin 4.0, a strengthening of Google’s mobile-friendly ranking signal and the ‘Possum’ algorithm update impacting local search, 2016 was an interesting year for Google algorithm changes. And with an upcoming move to a mobile-first search index already on the cards, as well as a penalty for intrusive mobile interstitials coming into effect on the 10th, 2017 promises to be just as eventful. Looking back at 2016, which algorithm changes were the most impactful for marketers in the industry? And how can brands best prepare themselves for what might be around the corner? I spoke to Sastry Rachakonda and Ajay Rama of digital marketing agency iQuanti, along with Search Engine Watch’s regular mobile columnist Andy Favell, to get their thoughts on what’s to come in the search industry. The most impactful algorithm updates of 2016 “Mobile-first indexing is probably the most significant change that happened this … [Read more...] about Which Google algorithm changes impacted marketers most in 2016 – and what can we expect from 2017?