No longer just a search engine, Google has grown rapidly in recent years into a company that now offers a variety of tools and services, many of which are aimed squarely at small business owners. Some of Google’s most compelling services are free, making them even more tempting to small business owners on a tight budget. But some critics say the cost of using Google products is a loss of your company’s privacy; the more you tie your company to Google’s products, the more Google knows about you, your customers, your bottom line, and more.The obvious question for a small business owner, then, is Which Google services should I use? The incredible diversity of small businesses makes that a difficult question to answer; what makes sense for a 12-person company with $800,000 annual revenue may not make sense for a mom selling baby clothes from home. Nonetheless, in general terms, here are several search- and business-related Google products a small business owner should … [Read more...] about Which Google Products Should A Small Business Use?
Google web hosting for small business
Having written about search for years, it’s often easy for me to mistakenly assume that everyone gets it. Search is where the customers are. Surely every business owner, large or small, understands by now the importance of appearing before these customers in search. Surely. But as I’ve looked for local businesses to help with my needs after a recent move, I’ve had a personal reminder of just how far behind some companies remain. I spent the past 12 years living in a small English village, where there was little need to turn to search engines if I needed help with my home. Everyone in the village knew who the plumber was, the two people who painted homes or that if you wanted a meal delivered, only one little Chinese food place would make the trip out. Domino’s Pizza? Forget it. Now I’ve just moved back to where I’m originally from, suburban Southern California. Getting my new house in order has sent me to search engines again and again, leaving me … [Read more...] about Searching For Small Businesses, Coming Up Frustrated
In Marchex’s field research and surveys with small businesses, SEO consistently surfaces as a growing priority for small businesses. When we asked small businesses how important SEO was for their business, 53% said “very important.” Further, considering the ongoing changes to search engine algorithms (e.g., Google’s recent “Panda Update”) and the big impact these changes can have on a business’s ranking, it is imperative that small businesses take a thoughtful approach to their SEO strategy. Here are some simple SEO techniques any small business can do today to boost its search engine rankings: 1. Ensure the technical setup of your website is search engine friendly Most platform hosted websites do this naturally already, but if you have a custom built website you need to think about your folder structure, site map, and HTML readability. Most website designers spend lots of time making the graphics layout look visually appealing to their human … [Read more...] about 6 Simple SEO Tips For Small Businesses
We all know that a key component of any small business’ marketing strategy is to effectively position its brand in search engine results. But is it possible to dominate search results with content you control — or at least content you’ve influenced? The answer is yes. There are simple and effective ways to boost visibility for your business in search results, while simultaneously improving related marketing efforts in social media, ratings and reviews, and media outreach. Take a look at my six tips for local SEO success, along with action items for each in order to successfully implement them. Throughout, I’ll reference some great work done by Billy’s Bakery, a New York bakery chain, which has utilized many of these tips to dominate their search results with positive content and coverage. 1. Properly Optimize Information On Your Business’ Website Your website is your most important and valuable online asset, so ensuring that it is properly optimized … [Read more...] about 6 Local Tips For Small Business SEO Success
Many small to medium-sized businesses (SMBs) dismiss link building as something they don’t have time for. SEO in general can often be viewed as an unnecessary nuisance that many SMBs ignore. In fact, link building is absolutely necessary, but only if your business is interested in search visibility. If your business would benefit from search visibility and traffic, then you should be considering links. Not only is link building important for visibility in search, it’s also achievable for small businesses. Anyone Can Build Links The truth is anyone can build links. Link building requires hard work and determination, but really it can be done by anyone – there’s no magic or secret sauce involved. Many people think you must invest time and money into content creation in order to build links. However, it’s possible to build links without content. Content marketing and link building are complementary, but they are not dependent on one another. I’ve said … [Read more...] about 5 Easy Link Building Tactics for Small Business