Having just come across Google's new Publisher plugin for WordPress, I wanted to investigate whether it (a) makes life easier and (b) has any real SEO value.The idea behind the plugin is to make signing up for Google's Webmaster Tools easier and make adding AdSense faster. The latter might not be appropriate for every site, but it's no surprise the two are bundled. After all, if Google can get you to put AdSense on your site, the company profits too.If the Publisher plugin works as promised, it could be a great SEO strategy for people who hate SEO. Webmaster Tools provide detailed data reports on sites, and Google says the new plugin lets you install the tools with a single click.It's quick, it's easy, but...Although Google provides adequate documentation, the only way to really test a plugin is to install it on a live site, which we did via WordPress' quick and efficient auto-installer. Rather than take you through every little detail, suffice it to say that everything is relatively … [Read more...] about New Google Publisher for WordPress: Simple SEO and Adsense or Another Pointless Plugin?
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As a small business owner getting ready to build your first website or redesign your existing one, you might wonder what you should be considering in terms of making your web design search engine friendly. There are lots of things to take into account, but here are the five key things that you should know about SEO friendly web design and how it can benefit your visitors, too! 1. It Needs to be Responsive For small businesses, especially local ones, having great rankings in mobile search is incredibly important. Why? For starters, 50% of consumers who perform a local search on mobile devices visit a store within a day of their search. What’s even more exciting is that 78% of mobile searches for local business lead to offline purchases. If you want to do well in mobile search results, you will want to have a mobile-friendly design. Responsive design is the easiest to aim for because it offers a similar user experience to desktop visitors, tablet visitors, and smart phone visitors. … [Read more...] about 5 Things to Know About #SEO Friendly Web Design
Trying to find the right CMS system can be overwhelming. You’ve likely heard of WordPress, and if you’re new to blogging you’ve probably ruled out Joomla or Drupal (as you should), but Google Blogger is another option that has made its way onto the scene slowly but surely. If you’re a beginner blogger, then choosing right the first time can help save you a lot of headaches, so it’s important you go through the pros and the cons of each option and understand why certain businesses may thrive with one option while others are better off going the opposite direction. However, in order to understand the differences between the two CMS systems, it’s important that you first understand the difference between WordPress.com and WordPress.org. Essentially, WordPress.com is the most basic version of WordPress. It has limited themes and does not allow plug-ins, so it’s not a great option for serious bloggers or people looking to grow their business. It … [Read more...] about Google Blogger vs. WordPress Search Engine Journal
Want to ask Jenny an SEO question for her bi-weekly column? Fill out our form or use #AskAnSEO on social media. This week, we received a question so big, I decided to dedicate an entire post to it. I’ve also received this question multiple times while presenting analytics presentations. How can I filter out spammy referral traffic to my site? I heard Google started filtering them out but still see them. –Kenneth F. via Twitter My static answer when giving presentations is to view the Google Analytics Solutions Gallery and search for referrer spam or block bots or similar. There are some great resources there for people just getting started. But the real answer to this question is a lot bigger, and it has many parts: Understand what you’re dealing with. It’s not just bots. Filter wisely: Set up a separate view. Block Bots in Analytics. Discover referrers manually. Create a “bad referrer” filter. Block bad bots from the website. Carefully. Part 1: … [Read more...] about Ask an SEO: Filtering Referral Spam in Google Analytics
As soon as Google announced that page load speed had been added to its ranking algorithms, page load speed became a buzzword in the SEO community. Unbelievably, that was over five years ago now. Page speed continues to be a hot topic in the SEO and UX spaces, and rightfully so. Even after five years, there is still an abundance of inaccurate or incomplete advice available regarding page speed. In my opinion, one of the often-ignored page speed topics is web hosting. In this article, I’ll share some of the data and experience I’ve gained regarding how web hosting impacts page load speed. The Real World Impact of Page Load Speed While the realistic benefits of improving page load speed are sometimes overstated, there are very real benefits to speeding up your website’s pages. SEO: Since page load speed is part of Google’s ranking algorithm, your website’s page load speed may have an impact on your Google rankings. The data on the specifics of this is … [Read more...] about Web Hosting for Optimized Page Load Speed