Some queries are specifically asking for entities (who directed Star Wars?) while other queries are asking for descriptions (what is Star Wars about?). If Google is able to better classify whether a query is asking for an entity or a description, it can tell if it has given a good answer better. … [Read more...] about 2016 Important SEO Patents from Google
Google web link shortener
These two metrics reflect a different type of engagement with a tweet compared to Favorite/RTing and aren’t evaluative in the way those engagements are. However, clicks on these links can provide additional data to Google as to the interest/popularity of a particular site when traffic to that site is coming from Twitter rather than from Google. These data are likely to be combined with what Google already knows about a site or link such that it can impact the rankings in search of the site linked in the tweet. (See also “Number of Links to a Specific Page,” below.) … [Read more...] about What Signals From Twitter Does Google Care About?
Calculating The 5% Figure The tag only works for those within Google News, so if you know the number of sites within Google News, you can use the figure to get an estimated adoption rate. Fortunately, Google recently blogged fresh stats about publishers in Google News, saying in September that there were more than 50,000 sources. … [Read more...] about Only 5% Of News Publishers Use The Google News Keywords Meta Tag
We have come a long way since Goog first launched Goo.gl. We now have 4000 pro customers, and over 20k in the pipeline, from Yahoo, to Amazon to NPR to Search Engine Land. All use bit.ly’s white label service. 36 billion links clicked on so far this year, 4 billion+ URLs in total have been shortened. … [Read more...] about Google URL Shortener Opened To The Public; Comparing To Bit.ly & Twitter
You have to trust the person because you can’t trust the link. I have concerns about malicious links being hidden in shortened links – got bit by a joke link this week. Not a big deal in this case but could it be a prob? Frustrating that you have to click through usually to figure out what the link is going to. Can’t get a clue from the domain name. I know it is unavoidable, but I do not like not being able to tell what website I am about to visit or, in addition, not seeing the link for memory purposes. I know they are needed for twitter because of space issues, but do not like them when space is not an issue. IE when people post them in blogs or general articles etc. In those cases, use the full URL. I remember sites by seeing the URL’s and when I cannot see them and all is there is the shortened URL, the link becomes meaningless to me. IE I can never remember where I read or saw something if I have not clicked on a link with the site name in it. Maybe just … [Read more...] about Which Shortening Service Should You Use?