One of the first things all new and prospective clients want to know is how long it take for a content marketing strategy to see real organic results on Google (yes, I know they aren’t the only search engine). Some want to know how long it will take to get from zero, as they don’t have a website or have as few as 100 unique relevant search visits daily. For others, they have a bit of history and want to step it up. I know the answer for what happens when we content marketers start from zero, too. The vague answer is: it depends on how hard your client wants to work, meaning how much real and relevant content can be created and how much competition there is for their key word phrases. Also, how big is their niche? If no one would ever search for their desired niche, they may never be found. And if they don’t have time or desire to work hard, it depends on how much money they have to invest in their content marketing team. A concrete answer:100 unique organic visits … [Read more...] about Case Study: How Long Does It Take to See Organic Search Results?
Google what does haggle mean
The movement toward structured data markup (i.e., increasing use of standards like Open Graph, Schema.org, RDFa, etc.) has bothered me for awhile, but I could not exactly put my finger on the issues. A few weeks ago at SMX East, there were some great presentations on these topics, and I finally realized that I have many major reservations about the proliferation and use of these standards, on many levels (mostly from a publisher perspective; for end-users they are generally a very positive development). What Are These Standards? They sound complicated, but in layman’s terms, I would say: think of them as being similar to additional meta-tags on a page, similar to a meta-description or meta-keywords, but often in XML format, which convey certain structured information about various objects. Like meta-tags, these are intended to be machine-readable, but not necessarily presentable to humans in a browser. Much of the rich information showing up in search engine results (such as … [Read more...] about Structured Data Markup Was Inevitable, But Is It An Admission Of Failure?
It works. Search engines show it some extra love, and people love sharing it on social media. I am talking about long-form content. However, many content marketers fail to get results from their efforts. They put in sweat equity to create super lengthy 5,000-word articles. Then, press the publish button hoping to attract thousands of visitors. To their surprise, they fail to go beyond a few hundred visitors. The reason is their content creation strategies are fundamentally flawed. If you are on the same struggling boat, then here are five mistakes along with tips to get results with your long-form content creation. 1. Don’t Start With ‘Dreaming Lofty Dreams...’ Ever since Brian Dean popularized the skyscraper technique, long-form content saw a quick adoption by small businesses. Just look at the consistent interest in the keyword. However, there is a caveat to get results from skyscraper content. Even if you create the best article on a subject and … [Read more...] about Amazing Results with Long-Form Content: 5 Simple Tips