Yesterday night, May 22nd, Google finished rolling out the second generation of its Penguin updates. Looking back at the first release of the algorithm in April 2012, the focus was primarily around webspam. Since then, there have been only iterations; with the bases being more like “data refreshes” as seen in the most recent update in October 2012. Now with Google Penguin update 2.0, the update is specific to the search algorithm of Google – and this time the impact will only affect around 2.3% of English queries, a decrease in comparison to the first generation of webspam (3.1%). … [Read more...] about Google’s Penguin Update 2.0: Loser analysis –
Rank Domain Gain of SEO Visibility absolute Gain of SEO Visibility in % Industry 1 youtube.com 1890062 8% Media&Events 2 merriam-webster.com 1530828 43% Encyclopedia 3 wikia.com 1499434 60% Encyclopedia 4 dictionary.com 1461674 37% Encyclopedia 5 wiktionary.org 1402039 77% Encyclopedia 6 thebalance.com 1242337 new Media&Events 7 britannica.com 1178391 122% Encyclopedia 8 thesaurus.com 1128342 121% Encyclopedia 9 genius.com 1017911 162% Other 10 imdb.com 938491 11% Media&Events 11 usnews.com 934378 122% Media&Events 12 glassdoor.com 833539 101% Jobs 13 thespruce.com 789330 new Media&Events 14 netflix.com 641224 298% Media&Events 15 tripadvisor.com 537854 25% Other 16 softonic.com 529229 75% Other 17 collinsdictionary.com 506015 466% Encyclopedia 18 cambridge.org 497174 59% Other 19 ebates.com 494899 1191% Shopping 20 thoughtco.com 474379 new Media&Events 21 tvtropes.org 472487 176% Encyclopedia 22 theguardian.com … [Read more...] about The Story of 2017: Google Winners & Losers
8th December 2017 - 8 minutes read Google James Wolman - Data ScientistTargeting the right audience is key to meeting your business and marketing objectives. Thorough audience research and analysis will help you both market to existing customers and reach new ones. Herein lies the value of using ‘custom audience’ lists on Google analytics, where you can either use preconfigured audiences or develop your own from scratch, discovered through analytical investigation. This is where data & analytics come together with paid search specialists to change the world. … [Read more...] about Advanced targeting using custom audience lists in Google Analytics
In a nutshell, Google Express helps your customers shop effortlessly with a universal shopping cart and instant checkout services. Customers pay with the payment information provided in their Google accounts, so there’s no need to fill in credit card details and slow the process down. … [Read more...] about Attention Online Retailers: Google Launches Pay-Per-Sale Shopping Actions
Chat rate: How often searchers start a conversation with your business Chat start time: Timestamps indicating when searchers initiated conversations Messages: The total number of messages exchanged in a single chat session Message reporting will be available in the next few weeks to advertisers in the US, Australia, Canada, Brazil, France, and the United Kingdom. … [Read more...] about This Week in Search: 5 Moves by Google!