It’s not the update I was expecting. I thought that this Googles Penguin update would have had a bigger impact similar to Panda 1. But that didn’t happen. My first analysis shows that many thin sites, sites with thin links and especially untrusted links face the problem. In addition, some small business sites were hit because they haven’t taken SEO serious enough. Google itself confirmed that the impact wouldn’t be as high as many thought – maybe this is just the calm before the storm and the big update is really coming in the future. We will see. I will continue to keep you updated with our results. … [Read more...] about Google’s Penguin Update 2.0: Loser analysis –
Rank Domain Gain of SEO Visibility absolute Gain of SEO Visibility in % Industry 1 youtube.com 1890062 8% Media&Events 2 merriam-webster.com 1530828 43% Encyclopedia 3 wikia.com 1499434 60% Encyclopedia 4 dictionary.com 1461674 37% Encyclopedia 5 wiktionary.org 1402039 77% Encyclopedia 6 thebalance.com 1242337 new Media&Events 7 britannica.com 1178391 122% Encyclopedia 8 thesaurus.com 1128342 121% Encyclopedia 9 genius.com 1017911 162% Other 10 imdb.com 938491 11% Media&Events 11 usnews.com 934378 122% Media&Events 12 glassdoor.com 833539 101% Jobs 13 thespruce.com 789330 new Media&Events 14 netflix.com 641224 298% Media&Events 15 tripadvisor.com 537854 25% Other 16 softonic.com 529229 75% Other 17 collinsdictionary.com 506015 466% Encyclopedia 18 cambridge.org 497174 59% Other 19 ebates.com 494899 1191% Shopping 20 thoughtco.com 474379 new Media&Events 21 tvtropes.org 472487 176% Encyclopedia 22 theguardian.com … [Read more...] about The Story of 2017: Google Winners & Losers
Ease yourself into advanced targeting by using the audiences that Google has already managed for you. Choose from options such as: New Users, Returning Users, Users who visited a specific section of my site/app Users who completed a goal conversion, Users who completed a transaction (this is already configured to include any user with more than zero transactions). For Google’s full instructions, click here. … [Read more...] about Advanced targeting using custom audience lists in Google Analytics
Recently, Google set out to revolutionise the online shopping and introduced Shopping Actions to the world of online marketing by taking out the middle step of transferring your customer to your site. Encapsulated in a whole new facet of the search engine, Google Express is here to connect both businesses and buyers in a faster, much more convenient way. … [Read more...] about Attention Online Retailers: Google Launches Pay-Per-Sale Shopping Actions
Google Publishes Annual Bad Ads Statistics Every year, Google gets faster and more efficient at removing ads that violate its policies. In 2017, over 3.2 billion ‘bad ads‘ were removed, which translates to an average of 100 bad ads per second. These bad ads included: … [Read more...] about This Week in Search: 5 Moves by Google!