It’s not the update I was expecting. I thought that this Googles Penguin update would have had a bigger impact similar to Panda 1. But that didn’t happen. My first analysis shows that many thin sites, sites with thin links and especially untrusted links face the problem. In addition, some small business sites were hit because they haven’t taken SEO serious enough. Google itself confirmed that the impact wouldn’t be as high as many thought – maybe this is just the calm before the storm and the big update is really coming in the future. We will see. I will continue to keep you updated with our results. … [Read more...] about Google’s Penguin Update 2.0: Loser analysis –
Fred Update: Another update that was not confirmed by Google bears the nickname “Fred”. This came in calendar week 11, which was the most turbulent of the year. According to searchengineland, ad-heavy websites with low-quality content were worst affected by this update. Dictionary Update: In June 2017, an update created (more) Visibility improvements for dictionary domains. URLs for dictionaries improved their rankings first and foremost for short-tail keywords that could have various different user intents, Google User Localization Update: Since October 2017, users are given search results based on their current physical location, regardless of the top-level domain (e.g. Google.com/Google.co.uk) they enter into the address bar. Big wins for dictionaries As mentioned above, online enyclopedias and dictionaries are amongst the biggest winners of 2017 (besides publishers). The trend that has seen Google ranking these domains for short-tail keywords that do not have one clear … [Read more...] about The Story of 2017: Google Winners & Losers
For example, you could identify those ‘ghost shoppers’ who have serially place items in their shopping baskets but don’t follow through with their purchase. Those users are a perfect audience for a remarketing campaign as you can show them ads for discounts on the items in their basket or ads for free shipping, testing to what extent it prompts them to make their purchase. … [Read more...] about Advanced targeting using custom audience lists in Google Analytics
In a nutshell, Google Express helps your customers shop effortlessly with a universal shopping cart and instant checkout services. Customers pay with the payment information provided in their Google accounts, so there’s no need to fill in credit card details and slow the process down. … [Read more...] about Attention Online Retailers: Google Launches Pay-Per-Sale Shopping Actions
79 million attempting to send people to malware-laden sites 66 million ‘trick-to-click’ ads 48 million attempting to get users to install unwanted software Other common violations include scraping, duplicating, and copying content from other websites. 320,000 ad publishers were removed from Google’s ad network last year, and Google banned 90,000 websites and 700,000 mobile apps from being able to display Google ads. Google introduced 28 new advertiser policies last year, as well as 20 new publisher policies, and it is likely these changes added to the massive number of bad ads. … [Read more...] about This Week in Search: 5 Moves by Google!