Who’s writing this stuff? My name is Marcus Tober and I’m the founder of Searchmetrics. Because we really love to analyze every kind of online data, we can give you more insights than any other company in SEO, SEM and Social Media. It’s not a job, it’s passion. You can find me also on Google+ .Marcus Tober. … [Read more...] about Google’s Penguin Update 2.0: Loser analysis –
Fred Update: Another update that was not confirmed by Google bears the nickname “Fred”. This came in calendar week 11, which was the most turbulent of the year. According to searchengineland, ad-heavy websites with low-quality content were worst affected by this update. Dictionary Update: In June 2017, an update created (more) Visibility improvements for dictionary domains. URLs for dictionaries improved their rankings first and foremost for short-tail keywords that could have various different user intents, Google User Localization Update: Since October 2017, users are given search results based on their current physical location, regardless of the top-level domain (e.g. Google.com/Google.co.uk) they enter into the address bar. Big wins for dictionaries As mentioned above, online enyclopedias and dictionaries are amongst the biggest winners of 2017 (besides publishers). The trend that has seen Google ranking these domains for short-tail keywords that do not have one clear … [Read more...] about The Story of 2017: Google Winners & Losers
Remarketing Lists for Search Ads (RLSA) is a very useful Audience Prioritisation Tool. This lets you customise your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they’re on Google and search partner sites. Find out more about making the most of RLSA here. Targeting settings on your Display Network, unlike RLSA, triggers an ad only when someone who’s on your audience list searches for one of the keywords in your campaign. You need a big audience here, so your segmentation can’t be too granular, since no other traffic is being lured by a campaign using this setting. 6. Last but not least, is social advertising! … [Read more...] about Advanced targeting using custom audience lists in Google Analytics
Google Shopping is one of the easiest ways for online retailers and e-commerce websites to get their product ads displayed for their shoppers to see and buy. A potential customer need only click on your ad, and they’re taken straight to your website, where they will hopefully convert and complete the purchase. … [Read more...] about Attention Online Retailers: Google Launches Pay-Per-Sale Shopping Actions
Google Adds Title Tags to Image Search Results Starting this week, thumbnails in image search results on iOS and Android, as well as mobile browsers, will be accompanied by captions. These will consist of the page title where the image is published, which intends to assist searchers by adding more context to what the image is about. Google hasn’t provided any specifics about character limits, but it appears that image captions are cut off after roughly 35 characters. … [Read more...] about This Week in Search: 5 Moves by Google!