Over the years, there has been much debate on how links, both inbound and outbound, can affect your website’s search result rankings. How much does a link from a bad site help my site? What about a non-followed link, does it help at all? As the search engines adjust their algorithms, the affect of link variables such as overall profile, quantity, and quality have changed over time. Knowing the answers to these questions could determine the success or failure of your site. Matt Cutts, ubiquitous spokesperson for Google’s Web Spam team, has posted several videos in the past year on this subject: ‘Nofollow Links On Your Site Will Not Hurt Your Rankings (Typically)’ [Sept 2013] Cutts does explain if you’re spamming tons of sites with comments to your own site it CAN hurt you, if the webspam team decides to take a manual action against your site. Does this mean you should go through all the outbound links on your site and make them nofollow, just to be safe? … [Read more...] about SEO 101: Can Links on My Website Hurt My Rankings?
E-commerce continues to grow in popularity around the world, as 44% of online shoppers start their buying process with a search engine. And as such an important purchase channel, you would think e-commerce businesses are ensuring SEO is their most effective digital marketing tool – but that’s often not the case. SEO is the fifth most effective digital marketing tool for e-commerce acquisition and retention. Social media, email marketing, and other avenues are more effective all around. So what’s with the disconnect? Here are ten common SEO mistakes that might explain why SEO doesn’t always work for well for your e-commerce business. 1. Forgetting About Your Audience in Keyword Research This is a mistake that any kind of search engine marketer can make. When researching keywords, many e-commerce businesses spend so much time focusing on finding keywords relevant to their products that they forget to focus on keywords their target audience is actually searching … [Read more...] about Most Common SEO Mistakes E-commerce Sellers Make
Whether you do SEO for a living or consider yourself a newbie, most people involved in search engine marketing know that there are two ways to go about it. White hat and black hat. White hat SEOs are the Jedi. We have tons of midi-chlorians in our bloodstreams and work for the forces of good in the universe. This means promoting high-value content, engaging in deep keyword research to win in SERPS, and in general, promoting our websites or the websites of our clients using the methods that follow Google’s Webmaster Guidelines. Black hat SEOs are the Sith. They are afraid that doing high-quality work to boost rankings takes too much time, so they take shortcuts that aren’t exactly laid out in Google’s best practices. And we all know that fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering… Some of these black hat techniques can be attractive to people who are new in the SEO space! Ranking well in search engines … [Read more...] about 11 Black Hat Techniques That Can Kill an SEO Campaign
Want to ask Jenny an SEO question for her bi-weekly column? Fill out our form or use #AskAnSEO on social media. This week, we received a question so big, I decided to dedicate an entire post to it. I’ve also received this question multiple times while presenting analytics presentations. How can I filter out spammy referral traffic to my site? I heard Google started filtering them out but still see them. –Kenneth F. via Twitter My static answer when giving presentations is to view the Google Analytics Solutions Gallery and search for referrer spam or block bots or similar. There are some great resources there for people just getting started. But the real answer to this question is a lot bigger, and it has many parts: Understand what you’re dealing with. It’s not just bots. Filter wisely: Set up a separate view. Block Bots in Analytics. Discover referrers manually. Create a “bad referrer” filter. Block bad bots from the website. Carefully. Part 1: … [Read more...] about Ask an SEO: Filtering Referral Spam in Google Analytics
Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding. One of our most popular articles of all time is a post entitled SEO Basics: 8 Essentials When Optimizing Your Site. It still does the business for us in terms of traffic, however it was first published in April 2013, so you can treat this as its long overdue and expanded update. What is SEO? Quite simply, SEO is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs). The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). For the … [Read more...] about SEO basics: 22 essentials you need for optimizing your site