It’s only been ten days since the announcement on May 13th of what to expect in the coming months and they have already rolled out 2.0 – ending the life of several pages with bad links. Cutts has stressed that the impact of the second-generation webspam update will have a much deeper and greater influence this time around. … [Read more...] about Google’s Penguin Update 2.0: Loser analysis –
And the winner is… excellent content Our analysis of 2017’s best performer shows that investing in high-quality content that perfectly serves the user intent is a great way to be rewarded with top search engine rankings. One highly noteworthy development this year: about.com is history. The internet pioneer of yesteryear, with its archetypal content farm, has been on the downward spiral for several years now. The domain often had many texts on the same topic with a similar format: max. 300 words, not very useful, optimized for a highly specific (long-tail) keyword phrase. … [Read more...] about The Story of 2017: Google Winners & Losers
Remarketing Lists for Search Ads (RLSA) is a very useful Audience Prioritisation Tool. This lets you customise your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they’re on Google and search partner sites. Find out more about making the most of RLSA here. Targeting settings on your Display Network, unlike RLSA, triggers an ad only when someone who’s on your audience list searches for one of the keywords in your campaign. You need a big audience here, so your segmentation can’t be too granular, since no other traffic is being lured by a campaign using this setting. 6. Last but not least, is social advertising! … [Read more...] about Advanced targeting using custom audience lists in Google Analytics
And voila — it did. According to Google, retailers on average saw an increase in total conversions at a lower cost, compared to running Shopping ads alone. Over six months, Target Express baskets for guest shoppers increased by 20%. Ulta Beauty saw a whopping 35% increase in average order value (AOV) since 2016. … [Read more...] about Attention Online Retailers: Google Launches Pay-Per-Sale Shopping Actions
Google Publishes Annual Bad Ads Statistics Every year, Google gets faster and more efficient at removing ads that violate its policies. In 2017, over 3.2 billion ‘bad ads‘ were removed, which translates to an average of 100 bad ads per second. These bad ads included: … [Read more...] about This Week in Search: 5 Moves by Google!