Final point, bloggers and citizen journalists that aren’t paid are constantly mocked. But old media doesn’t get people are off the couches, interacting. Same people who never questioned why consumers would sit on a couch for eight hours would find it rewarding to weigh in on issues even if it’s not the way to make their living. They don’t understand why anyone tweets or blogs or do wikipedia or whatever for free. They need to understand that if they’re to understand the future of journalism. … [Read more...] about Live Blogging The FTC Workshop On Journalism & The Internet
Graduate program public health
How Barnes & Noble College builds its marketing around Gen Z & Millennial needs
What we did do, however, through some of that research, we recognized the importance of a mobile app for our students – to be able to streamline the whole back-to-school and textbook buying experience. Having them be able to have all of their orders, reminders about when to pick up orders, or when to return their rental books, all within an app – being able to push out promotions for them that are local and relevant to their specific campus. … [Read more...] about How Barnes & Noble College builds its marketing around Gen Z & Millennial needs
About.com changes name to Dotdash to complete year-long rebrand
About.com's problem wasn't its content so much as its packaging, to Vogel's mind. He didn't think the site should be grouped with content farms like Demand Media. "We made great content. We just let it get in bad condition," he said. So the company cleaned up its content library and redesigned its site. That stopped the bleeding. But a year and a half later, while traffic wasn't shrinking, it wasn't growing either. The problem remained the packaging, including the name on the package. … [Read more...] about About.com changes name to Dotdash to complete year-long rebrand