As of today, Google Adwords has been rebranded as Google Ads. This article orginally was written about Adwords, but the branded name has been changed. Google Ads can either take your money like a slot machine in Vegas after your luck runs out, or catapult your business's profitability like a snowmaker dressing a ski slope – Cha-Ching, Cha-Ching! This article offers six Google Ads tips that come from a CEO at a debt relief company, who is Adwords Certified and Adwords obsessed, and who watched his business grow by 300% over the last 36 months, thanks to Google Ads and search engine marketing (SEM). 1. Find the Best Keywords & Personalize the User's Journey You want to advertise for the most competitive keywords on Google Ads, which are relevant to your business. If you are still digging for gold and hoping to find those hidden gems with high search volume and low competition, you could be digging forever. In 2018, most of the high-quality … [Read more...] about How to Skyrocket Profit on Google Ads (6 Best Ways)
Grant debt relief
Buying sponsored updates on LinkedIn is pricey, but worth the expense if it improves your credibility and brings you new business. So how do you get the most for your money when paying for these posts? To find out, we asked 10 founders from YEC for their best LinkedIn tips. Target Your Audience Correctly With any conventional ad campaign, the inability to target correctly is just a waste of time and money. The same can be said about LinkedIn sponsored updates. The people that you want to see your ad are extremely diverse, so do a little bit of research to properly determine who they are. Don’t focus on the people who already follow you, target non-followers who would be enriched by your content. – Cody McLain, SupportNinja Include a Compelling Image In order to gain the most traction out of a sponsored update, you must include a compelling image. A high-quality image that corresponds with the headline will connect the reader to the story. I’ve personally found photos … [Read more...] about Getting the Most Out of LinkedIn Sponsored Updates
Platforms like Facebook and Twitter are naturally social — people are connecting and engaging about topics they love. So how do you, as a brand, tap into that without paying big bucks for it? With a few simple “tricks” — shared by successful startup founders — you can encourage your community to naturally engage more with your brand on social. Determine when your audience is online and ask them questions. Bump Club and Beyond is a community for expecting and new moms. This audience is on their phones in the middle of the night while they are feeding their babies. Our “3 a.m. Feeding Club” asks these moms questions, which they gladly answer and help each other with. This is often our top post of the day in regards to engagement. – Lindsay Pinchuk, Bump Club and Beyond Hold Contests Our audience loves a good contest where they can win a prize that’s relevant (gift cards are usually great so there are no shipping issues). We post and … [Read more...] about Increase Community Engagement w/ Your Brand
A company blog is essential for establishing your place on the web. You can use it to share updates, post about your industry, and even advertise open positions. What’s more, you can also use it to drive sales. To help you capitalize on this profit potential, YEC asked 13 successful business owners how they’ve used their own blogs to drive product or service sales. We make sure our blog posts educate our readers about information security and how encryption is part of the data security puzzle. We make sure to turn off the sales pitch in the post. We find that posts from years ago often get hits, and in many cases, this has translated to new sales. – Tim Maliyil, AlertBoot Compliment Other Influencers I’ve used our company blog to highlight other similar products, brands, or VIPs. I’ve had my copywriter research people like Steve Jobs or Jeff Bezos and write a feature about them. I feel like this promotes good morale, showing that we are in the business … [Read more...] about 13 Ways to Drive Sales With Your Company Blog
A number of attorneys who specialize in online defamation/libel cases have reported to me that Google has recently suspended its longstanding, informal policy of removing URLs from US search results that are specified in duly executed court orders. This poses a major paradigm shift for many victims of online reputation attacks. Beginning around August or September of this year, a number of attorneys from across the US began receiving blanket denials after submitting requests to remove defamatory content from Google’s search results. Since at least 2009, Google has had an informal policy of accepting many removal requests when accompanied by a properly executed court order specifying defamatory/libelous content at specific URLs. I’ve personally seen a number of cases where hundreds and even thousands of URLs have been submitted with court orders, and Google has removed those URLs from search results. But they’ve now stopped. Not for every single request, but for a … [Read more...] about Has Google suspended defamation removals?