It was bad enough that Prince, Leonard Cohen and Mrs. Brady checked out in 2016, but then I had to go and read David Mihm’s excellent 2017 Local Marketing Predictions, and I couldn’t find a cocktail fast enough to drown my misery. Mihm’s piece is a sober look at how Google has been leading us all down the path to a single result and how SEO is going to get even tougher over the next year as Google culls the SERPs in favor of entities (aka Knowledge Panels, Local Packs and so on) and voice results. Kind of reminded me of this old sunshine and rainbows post. Thing is, Mihm is right. As he states: SEO will not die in 2017. But the number of beneficiaries of organic visibility from Google will decline dramatically. So, what’s a guy with the word “SEO” in his brand supposed to do in the face of this one-way ticket to the End of SEO Days? And what about all you other SEO agencies and in-house types? Let’s look at the situation: Local is fragmented … [Read more...] about Can SEOs make local search great again in 2017?
As a modern, ‘White Hat SEO’ the whole world tells you that content is king. Creating something that is engaging, relevant and link worthy takes time, skill and therefore money. Whether that’s in opportunity cost for your time or actually hiring someone to go off and do the work for you it doesn’t really matter – the point is that by producing this content we hope to see some organic benefit. Sadly, that doesn’t happen automatically and all too often great content fails or is outperformed by something inferior because it wasn’t marketed properly. When it comes to content creation the most important concept to grasp is the fact that it is an asset. Just like a rental property or some stocks and shares, your content has the potential to generate cold hard currency. As an SEO that could be seen in a link, increased rankings, more sales or organic traffic – the point is that you wouldn’t just let an asset sit there and rot, hoping that … [Read more...] about Why Great Content Doesn’t Guarantee You Links
Hiring decisions are always tough. Making hiring decisions about SEOs are especially challenging. Deciding between an in-house SEO and an agency is tougher still. There are a long list of pros and cons on either side of this debate. In the end, you have to do what best meets your needs and achieves your goals. Here are a several reasons to consider one perspective — not hiring an in-house SEO. What is an In-House SEO? According to DigitalMarketing-Glossary, “In-house SEO refers commonly to SEO operations which are achieved within a company by a dedicated team or specialist. In-house SEO may also refer to the employee in charge of internal SEO.” It’s an endless and sometimes silly debate. The fact is, you can have an in-house SEO and an SEO agency. It’s not always an either/or issue. If you’re trying to make the decision for your business, here are some things to keep in mind. 1. An In-House SEO Might be Too Expensive According to Indeed.com, the … [Read more...] about Why You Might Never Want to Hire an In-House SEO
When it comes to marketing your business online, content creation is one of the biggest pieces of the puzzle. But how do you create awesome content to market without spending a ridiculous amount of money? In today’s digital world, there are actually several ways you can create great content and promote it without having a huge budget – so let’s get to it! The All Powerful Blog Post It’s no secret that blog posts are one of the best ways to publish content that you can market to your followers and potential customers. The best way to utilize this amazing marketing platform while on a budget is to focus more on the subject matter of the blog posts themselves instead of focusing on how many posts you want to post per day/week. Trust me, nobody likes reading a one-paragraph blog post that was posted just for the sake of volume and getting some content on the site. This kind of posting is completely pointless and in no way helps you to build credibility with your … [Read more...] about Produce Great Content with a Small Marketing Budget
Some brands are inherently sexy, like the Ford Mustang. The name evokes an immediate feeling of caution-to-the-wind youth and speed. Even though it’s been around for ages, Ford does a pretty good job of keeping the Mustang image fresh and current. There’s a lot of material to work with: history, style, engineering, innovation (not to mention that it’s a sports car). Sadly, we don’t all write content for Ford’s Mustang. Most brands are pretty darn boring. Marketers are called on to create compelling stories for things like toilet paper or tile grout and for companies that rent out heavy equipment or manufacture parts that go inside other products. How do you work with that? And how do you convince an old-school CEO that the company’s story is worth telling? Creating a great story means digging right into the heart of what makes a company or a product special. Here are some examples of brands big and small making it happen. Speak the Native Language … [Read more...] about 7 Examples of Great Storytelling For Boring Brands