Greg normans

In episode #11 of the vlog series at the Search Engine Roundtable I interviewed Greg Sterling (@gsterling). Some of you might not know this, but I've worked closely with Greg for over 13 years. First while at Search Engine Watch and now at Search Engine Land - we both worked under Danny Sullivan at both publications writing about what we love, search. In fact, we both were awarded, together, Search Engine Land's Outstanding Community Service.In any event - I am a huge fan of Greg Sterling. He is incredibly smart, patient, and has a really nice sense of humor. You might pick up on it during our interview, if not - then some things that he and I say in the interview might sound weird - it is humor, not weird. I talked to Greg about his work history, how he started as a litigation lawyer and after about 9 years of doing that, he decided he had enough. He then kind of stumbled into writing about search engines and then local search. In fact, he wrote a white paper in the super early … [Read more...] about Vlog #11: Greg Sterling

In episode #12 of the vlog series at the Search Engine Roundtable I interviewed Greg Gifford (@GregGifford). Greg is the Vice President of Search at Wikimotive. He is well-known in the local SEO space and been doing local SEO for about 13 years. But did you know he first got into SEO doing black-hat techniques to get Flash web sites indexed and ranked in Google search. Greg specifically does a lot of local SEO in the automotive space. We talked about the old days of local SEO, specifically around the seven-pack times and simple citations would be all you had to do to get ranking in the Google local results. We discussed how much he travels for conferences, he is scheduled to do about 28 conferences this year. He is also pretty well known for his tweeting skills at conferences, which kicked off at Mozcon he said. He did the tweeting stuff to give back to the community and give more visibility to the event, plus it is his notes for the event. We then talked about Google Posts … [Read more...] about Vlog #12: Greg Gifford On Local SEO, Google Posts & Google Q&A

Last Friday at a packed-out Brighton SEO conference, expert local search consultant Greg Gifford delivered a fast and furious presentation on the secrets of local marketing visibility: it’s not just about local SEO. In a slide-show brimming with references to classic car movies, Greg Gifford raced through a host of tips and tricks that can massively improve your business’s local visibility and let you storm ahead of the competition. The days of “just having a website” and trying to make it rank near the top are over; it takes more than just SEO to market to local customers. That’s not to say that local SEO isn’t important, of course, but it shouldn’t be your only consideration. By thinking about local SEO as just one part of a wider visibility strategy, you can ensure that your business has a presence across multiple channels, not just in search. That’s better for your customers as well as for you. In his talk, Gifford gave a run-down of … [Read more...] about Beyond local SEO: Greg Gifford on how to win the visibility race

As part of SEJ’s partnership with Third Door Media, I was given the opportunity to interview five marketing experts who will be speaking at SMX West. This was a really awesome opportunity to pick the minds of some of the best in the industry! Be sure to visit SEJ’s booth in the exhibit hall! Bio: Greg Sterling is the founding principal of Sterling Market Intelligence, a consulting and research firm focused on online consumer and advertiser behavior and the relationship between the Internet and traditional media, with an emphasis on the local search marketplace. He’s also a contributing editor at Search Engine Land. What are 3 key points or takeaways your SMX West session will focusinon? I have two sessions that I’m moderating: “Best Practices For Mobile SEO” and “Capturing The Mobile Paid Lead”. The Mobile Paid Lead session is broader and will discuss a range of issues including driving calls and measuring campaigns through call tracking, … [Read more...] about SMX West Speaker Interview Series: Greg Sterling Discusses Mobile SEO

SMX Advanced kicks off tomorrow (well, tonight, really with our SMX Meet & Greet bash), and it’s the third time in a row that the show has sold out. If you still want to attend, don’t completely despair—we’ve established a waitlist in case we have last minute cancellations. Below, Search Engine Land contributing editor Greg Sterling offers his perspective on the show. You’ve been involved with local and mobile search for quite some time. How did you get started in this space? Greg Sterling: I got into local and mobile by accident in 2000. I kind of backed into being an analyst after the first dot-com bust. The firm I was with at the time was focused on the yellow pages industry (The Kelsey Group). Yellow pages data was a central focus of early local search development. After I left Kelsey at the beginning of 2006 I became more broadly involved in exploring how consumers interact with the Internet across sites before buying offline and the implications … [Read more...] about An Insider’s Look At SMX Advanced: Greg Sterling