Make sure your content is served quickly. Those micro-moments are short, and they need to be sweet. That snackable content needs to be served quickly. Consumers today are in a rush, with 40 percent saying they are always or usually in a hurry when looking for instructions on mobile and over 33 percent saying they are in a rush when searching for a local business. As a result, most of those who abandon websites (70 percent) do so because it takes too long to load, according to Google. … [Read more...] about Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.
Grief feels like fear
This record then gets published in what’s called The View, the temporary set of data that appears on a publisher’s live site. The key word here is “temporary.” The next time the publisher reruns the process, all of the elements could change, including that updated address you just submitted. … [Read more...] about Why Duplicate Business Listings Are Like The Walking Dead
A publicly accessible brand policy that protects the rights and defends the dignity of both employees and consumers. Well-trained phone staff with good language skills, equipped to answer FAQs and escalate problems they can’t solve. Sufficient staff to minimize hold-times. Well-trained consumer-facing staff, well-versed in policy, products and services. Sufficient staff to be easily-accessible by customers. In-store signage (including after-hours messaging) that guides consumers towards voicing complaints in person, reducing negative reviews. In-store signage/messaging that promotes aspects of the business that are most beneficial to the community. (philanthropy, environmental stewardship, etc.) to promote loyalty and word-of-mouth. Cleanliness, orderliness and fast resolution of broken fixtures and related issues. Equal access to all facilities with an emphasis on maximum consumer comfort and convenience. Support of payment forms most popular with local customers (cash, check, … [Read more...] about What the Local Customer Service Ecosystem Looks Like in 2019
Over-reliance on templates can also result in unnecessary items being included in the write-up, something that presumably feels like a “value-add” to the author, but in reality detracts from the more worthwhile recommendations being provided. A relatively common way this manifests itself in practice is the presence of large quantities of filler text introducing an issue or opportunity, followed by a brief sentence explaining that it isn’t applicable to the site in question. Far from being helpful, all this achieves is a client’s time be wasted as they wade through superfluous text to find the advice for which they have paid. … [Read more...] about What good looks like when it comes to effective SEO auditing
The debate about what should — and shouldn’t — show in a Google search result for “santorum” has been well-documented, at this point. But I’d like to use this now famous search to illustrate something else: how it appears Google is taking its eye off the ball of being a search engine. … [Read more...] about Crappy Results Like This Don’t Give The Impression You Care About Search