Working from home can be a great opportunity that finally allows you to work just how you want to … or it can be a disaster. Having worked from home for over a decade and running a 100% remote-team, I have learned a few lessons. Here are my 15 productivity tips for working from home without losing your sanity. Whether you’re just starting telecommuting or you’re switching to a work-from-home career, these fifteen tips will help you boost your productivity and enjoy a great work/life balance. Editor’s Note: To learn more about being productive while working from home, listen to this Marketing Nerds episode with Kelsey Jones and Danielle Antosz. Your browser does not support the audio element. 1. Get Your Space Set Up When you’re starting out, it may sound like a good idea to work from your bedroom, but don’t do it! You’ll be distracted and will have an impossible time shutting off work, which is terrible for work/life balance. Ideally, you want … [Read more...] about 15 Productivity Tips for Working from Home
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On the first full day that we had a Google Home in our house, we interacted with it 473 times over the course of the day. Four hundred of those were my two-year-old asking it to play “Cherry Bomb” by The Runaways, followed by his mother or me interrupting with, “Hey Google! Stop!” (Look, I love that song, too, but enough is enough, you know?) The point is, watching the way that my family interacts with the device, and how often they interact with it, I’m more inclined to believe the forecast that sales of Amazon Echo and Google Home type devices will go from 1.8 million this year to 15.1 million in 2020. Have you seen this demo video from Google I/O?: It really can do all of those things, like turn on your lights and help you plan your day. There are many times where it gets stumped and says “Sorry, I’m not sure how to help with that,” but not nearly as many as Amazon Echo, as you can see in Danny Sullivan’s review. For the most … [Read more...] about SEO without SERPs is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.
What started with Siri in 2010 is quickly leading to an age where consumers engage with the internet using only their voices, in much the way Captain Picard engaged with the computer on the USS Enterprise. Google’s foray into voice search has been calculated and planned for years, according to Google CEO Sundar Pichai. It currently appears to be based on a closed system owned and overseen by Google, not on an open system like the trillions of websites that populate the internet are built on (i.e., HTML). I predicted this eventuality more than two years ago, after the Nest acquisition. These are the problems and challenges brought by Google’s new assistant that marketers and SEOs alike need to be aware of. Google I/O 2016 announcement On May 18, 2016, Google announced Google Home, a speaker that houses the new Google assistant (Yes, it’s Google assistant with a lower-case a, not Google Assistant) platform and that resembles the Amazon Echo. The Home device seeks to … [Read more...] about What marketers need to know about Google assistant and Google Home
Ironically, the trade group that created the Cyber Monday concept had its own CyberMonday.com site lost in cyberspace this week. Lost, that is, if you tried to use Bing to find it. The site, along with some Black Friday deals sites, have been deliberately dropped from Bing as being too “thin” in content. Bing’s Version Of The Google Panda Update If “thin is bad” sounds familiar, that’s because Google kicked off this trend earlier this year. The Google Panda Update was a change in how Google ranked web pages, designed to penalize pages deemed to be content-light. Google’s change didn’t remove web pages. It just meant that pages deemed thin had less chance of ranking well. In contrast, Bing’s change is more dramatic. It has completely removed some sites deemed thin from its search engine. CyberMonday.com: Loved By Google, Banned By Bing Consider the case of CyberMonday.com. The site is run by Shop.org, the digital division of the … [Read more...] about Bing Bans Holiday Deals Sites, Including One By Group That Created Cyber Monday
Whenever I talk about Facebook at a conference, I am amazed at how many people come up afterwards and are still confused with the differences between profiles, pages, groups and the other types of entities on Facebook. Even more frequently, I see examples of corporations simply doing it wrong on Facebook and I would like to use this post to try and clear the air on these issues. This simple guide will break down the different objects on Facebook and a high level overview on how they can (or cannot) be used for marketing. The Facebook Profile is meant for one thing and one thing only: humans. Due to the communicative advantages that profiles have, many times companies will inadvertently set up their corporate presence as a Facebook Profile. Facebook does not allow for any profile to represent anything other than a real life person, so the equity built up with these incorrectly set up accounts can be taken away at any time if Facebook terminates the profile account. Facebook continues to … [Read more...] about How To Use Profiles, Fan Pages, Groups, Events & Place Pages for Marketing