Mirror mirror on the wall, who is the greatest of them all? We all have come a long way since Snow white, and unfortunately, the mirror has stopped answering difficult questions. What we do know is that digital marketing is omnipresent and all-pervasive thanks to the penetration of the information superhighway or the Internet. Let’s look at the top digital marketing trends of 2018 and figure out, who will be the greatest of them after all! 1. VIDEOS. VIDEOS AND MORE VIDEOS Live streaming videos are the hottest selling cakes that need to be a part of your digital marketing strategy. It accounts for a massive three-fourth of the all internet traffic in 2017 and is expected to reach 82% by 2020. Video marketing ensures a higher engagement level with the brands. Another reason for the ever-growing popularity is that the spontaneous and un-editable nature of the medium improves transparency and authenticity. Live videos are also perceived as more personal and authentic as … [Read more...] about DIGITAL MARKETING TRENDS FOR 2018- TRENDING NOW
Growing markets 2017
From Marketing Land: 3 logical myths about rankings that can destroy a businessMay 8, 2017 by Dave Davies Even the most intelligent people can make decisions based on incorrect assumptions. Columnist Dave Davies breaks down three SEO myths that even rational people believe. Register for SMX Advanced this week: reserve your spot & save $400May 8, 2017 by Marketing Land It's happened 10 years in a row. SMX Advanced sells out weeks before the conference begins. Then we hear from people who planned to attend, and are disappointed there are no spots left. Act now and avoid the heartbreak! Register this week and you'll save $400 off on-site rates. Janrain now includes a phone number-based fraud detectorMay 8, 2017 by Barry Levine Identity service says this kind of onboard fraud score is the first of its kind. Amazon controls 70% of digital assistant device market [eMarketer]May 8, 2017 by Greg Sterling Installed base of loyal customers and low-priced Echo Dot position company to … [Read more...] about Marketing Day: Janrain, Amazon digital assistant devices & Integral Ad Science
Influencer marketing saw a huge bump in popularity in 2016, and it’s expected to grow even more in 2017. The social media marketing industry is evolving faster than ever, which is why it’s important to stay on top of the industry changes coming in the New Year. This is how your brand or agency will stay ahead of the curve to be better prepared for your influencer marketing strategy: Marketers are investing more in influencer marketing Recent “60 Minutes” reports show that influencer marketing is rapidly inserting itself into the mainstream conversation and is becoming more familiar to average consumers. As a result, marketers are investing more in influencer marketing. This will cause influencer marketing to grow rapidly, relative to other marketing tactics. Brands are finding a lot of success connecting with their audiences through targeted influencers and this will only continue in 2017. Influencer identification is top priority Brands and agencies are … [Read more...] about Influencer marketing: the strides we’ve made in 2016
We wrote about the progress that influencer marketing made in 2016, but as a marketer, you always need to be looking forward to be prepared for what the future holds. So what direction can we expect influencer marketing to take in 2017? We’ve seen the tactic grow, but we’ll see it explode in 2017. Here are a few things that we expect to see in the New Year: Less is more Influencer marketing’s growth across each individual network can largely be credited to the growth of the big player “celeb” influencers. The Logan Paul’s and Andrew Bachelor’s of the social world. These are the big names who are getting the headlines from mainstream outlets like “60 Minutes,” taking the marketing tactic away from a niche specialty among forward-thinking marketers, to an everyday occurrence. Though they’ve made influencer marketing popular, what’s made it successful is the use of “micro-influencers”. These are creators who may … [Read more...] about Influencer marketing: where we’re headed in 2017
The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing importance of technology for marketing teams. But what exactly does this sometimes fuzzy term mean, and are companies actually benefiting from the type of all-singing and all-dancing solutions increasingly being developed by the likes of Adobe, IBM, Oracle and Salesforce? ClickZ Intelligence has published a new piece of research entitled ‘What the Hell is a Marketing Cloud, Anyway?’ which, as the name suggests, seeks answers to these questions. The report is based on interviews with senior client-side executives across a range of brands and a survey of almost 200 marketing professionals about the extent to which their businesses are capitalising on this technology. For the purposes of the survey, carried out in September 2016, we defined a marketing cloud as ‘an integrated suite of marketing tools which are … [Read more...] about What exactly is a marketing cloud, and do you need one?
Between the long-awaited rollout of Penguin 4.0, a strengthening of Google’s mobile-friendly ranking signal and the ‘Possum’ algorithm update impacting local search, 2016 was an interesting year for Google algorithm changes. And with an upcoming move to a mobile-first search index already on the cards, as well as a penalty for intrusive mobile interstitials coming into effect on the 10th, 2017 promises to be just as eventful. Looking back at 2016, which algorithm changes were the most impactful for marketers in the industry? And how can brands best prepare themselves for what might be around the corner? I spoke to Sastry Rachakonda and Ajay Rama of digital marketing agency iQuanti, along with Search Engine Watch’s regular mobile columnist Andy Favell, to get their thoughts on what’s to come in the search industry. The most impactful algorithm updates of 2016 “Mobile-first indexing is probably the most significant change that happened this … [Read more...] about Which Google algorithm changes impacted marketers most in 2016 – and what can we expect from 2017?
A new year brings new metrics. Or maybe it’s just a good reminder that you need to evaluate your existing KPIs. Which B2B content marketing metrics should you add in 2017? It’s the perfect time of the year to evaluate your content marketing strategy and focus on the latest trends that will take your B2B marketing plan to the next level. How about starting with the metrics that you need to pay closer attention to from now on? A content marketing strategy starts from your site and the unique visitors indicate the actual traffic you gained through your content. It may not be enough to measure all your content marketing efforts, but it’s still the starting point for you to examine whether you managed to increase the interest towards your site’s content. Bounce rate If the site’s traffic indicates the interest towards your content, then a high bounce rate indicates the exact opposite. If your site’s bounce rate is high, this means that visitors are … [Read more...] about Top B2B content marketing metrics for 2017
According to ZenithOptimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017 – and that’s faster than social media (25%) and online video (20%). At the same time, marketers using automation is on the rise: Dun & Bradstreet Report predicts almost 70% of B2B marketers plan to increase spending on programmatic advertising in 2017. So what can we expect from the year ahead and how should advertisers be prepared to take advantage of programmatic? RTB House – a global provider of retargeting technology powered by deep learning algorithms – has put together 3 top trends in the upcoming year. #1 Cross-device campaigns will get in power According to Global Mobile Consumer Trends Research, we check our phones around 40 times per day. With more than 78% of the global consumers owning smartphones (76% in developed countries and 81% in emerging markets), mobile programmatic ads are on the upswing. Rising device penetration and increased mobile … [Read more...] about Top three programmatic trends in 2017
In 2017 it is essential that SEO professionals secure the buy-in they need from their business leaders so they can accomplish their professional goals. Understanding how to do this will not only help the brand succeed, but it will also build your reputation as a marketer, paving the way for a successful future within the industry. This year we witness the rising importance of the micro-moment, the new mobile index, and the growing importance of machine learning and automation in the marketing process. Understanding this potential and the direction of the industry can help you establish yourself and your business within this changing field, laying a firm foundation for a strong brand moving forward. Here are seven ways you can elevate your SEO performance on both a personal and professional level. Seven ways to elevate SEO performance 1) Communicate the importance of SEO within your organization To elevate your personal and professional SEO performance, you must begin by establishing … [Read more...] about Seven ways to elevate your personal and professional SEO performance in 2017
As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence. It’s not easy handling a brand’s social presence, but its successful management can lead to great results. Social networks keep growing and they are heading into a more mature phase, which means that the challenges grow for every brand that tries to stay competent. There are many reasons for a brand to invest in social media marketing and the results depend on the set goals: Increase awareness Reach a new audience Boost engagement Increase traffic to the site Explore new business opportunities Gain new leads Work with new clients No matter what goals you set for the new year, you still need to stay on top of your brand’s social media marketing and the right checklist may help you with all the tasks you need to do at the beginning of the year. Brainstorming This is the initial stage that you’ll think of … [Read more...] about The social media marketing checklist your business needs in 2017