Welcome back to my eight-part series providing growth hacks to search marketers. I began by sharing growth hacks for protecting your valuable branded keywords in PPC, including teaming up with affiliates and knocking out unwanted competitors with search engine complaints. Next, I discussed how to use competitive data to boost paid market share. This included identifying top keywords to monitor, gathering quantitative and qualitative results on competitors and analyzing macro-level topics such as geotargeting and affiliates. Now let’s focus on organic. I’ll assume you’re already experienced with SEO best practices. But you might not know how to fine-tune your SEO efforts using competitive insights and keyword monitoring. You can achieve big gains in market share for your websites by monitoring keywords. The five market share growth hacks below come from what I’ve learned from The Search Monitor (disclosure: my employer), which monitors millions of organic … [Read more...] about 2017 growth hacks: Optimizing organic market share
Growth hacking team
In 2010 Sean Ellis, entrepreneur, angel investor, startup advisor and now CEO of GrowthHackers, coined the term “growth hacker” as someone whose every strategy, every tactic, and every initiative is attempted in the hopes of growing. But that’s pretty vague, right? Check out the Google Trends graph below. Lots of people are searching for this term, so let’s dig into what it really means. What is growth hacking, really? ‘Growth hacking’ meshes digital marketing with traditional marketing with customer retention and product performance. Growth roles typically apply to the startup world where software and apps are the products because these days, there’s a lot to gain from marketers being close to product development. Ellis saw this as a talent gap. He had helped grow many popular startups, like Dropbox and Qualaroo, but had a hard time finding the right talent to support him. The tactics and strategies they use are simply to reach new … [Read more...] about So what is growth hacking, really?
Today’s article presents one of the more powerful search growth attack strategies for 2017: PPC (pay per click) brand protection. This article is the first in my eight-part series presenting SEM marketers with the most effective growth hacks for 2017. As CEO of the ad monitoring company, The Search Monitor, I see the ads, campaign strategies and performance results from agency and brand clients. In this series, I will use this data to present the best growth hacks for 2017. Why does brand protection matter? An ongoing and serious problem threatening your SEM revenue is competition from affiliates and competitors bidding on your valuable, high-converting branded keywords. The result of the increased number of advertisers competing against you is obvious: higher CPCs (costs per click), lower clicks and a lower click-through rate (CTR). We estimate that each competitor with ads running on your brand or brand-plus keyword terms costs you a 10 percent loss in clicks and a 20 … [Read more...] about 2017 SEM growth hacks: Monster growth from brand protection
When starting a business, it is pretty easy to become overwhelmed. The digital age of the Internet has changed the marketing landscape tenfold, and even longtime seasoned marketers are being forced to adapt to the new technological advances in order to remain competitive. Nowadays, the key difference between a good startup and a great startup is whether or not the business has mastered a set of tactics called “growth hacking” — namely, strategies such as search engine optimization, social media integration, and more. A relatively new term, “growth hacking” refers primarily to innovation in online businesses. Because of its low cost, growth hacking is especially useful for startups with a low budget. The term was coined in 2010 by entrepreneur Sean Ellis, who recognized a void in the startup industry. Traditional marketing skills are successful at pushing products and services in established businesses, but the skill set may or may not be technologically … [Read more...] about 10 Growth Hacking Concepts and Best Practices
I recently had the opportunity to interview Morgan Brown, the Head of Growth at TrueVault and Qualaroo and a speaker at the upcoming SEJ Summit in Santa Monica on February 24th. The conference ticket cost is being covered by our partner, Searchmetrics. Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting, and reporting for companies who want potential customers to find them faster. Want to attend? We still have a few spots open – so if you are in the Greater Los Angeles area and want to learn from Morgan (and other speakers like Neil Patel, Mindy Weinstein, Pamela Lund, Katrina Jefferson, and more), sign up for an invite now. If you aren’t in the LA area, don’t lose hope! The SEJ Summit will be at six other locations this year: Dallas, Chicago, London, NYC, Miami, and San Francisco. We are so excited to have Morgan at our event and can’t wait to hear his presentation on growth marketing on Tuesday. And without any … [Read more...] about Delivering Experiences Through Growth Hacking W/ @morganb