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April 15th marks the 100th Anniversary of the sinking of the Titanic, and there will be no shortage of news coverage (or hype) commemorating the event this weekend. The good news is that if you want even more information, facts, images and history, you can take a deep dive on the web to get to the bottom of the historic event. Here’s a roundup of a few sources that we think you might find interesting and useful. Passenger Lists Crew Lists Deaths at Sea Titanic Survivors, Carpathia Passenger List, 1912 Reports of Deaths of American Citizens Abroad, 1835–1974 Record of Those Buried at Fairview Cemetery, Halifax, Nova Scotia Coroner Inquests and Other Information from the Coroner of Nova Scotia Note: The Titanic Collection is fee-based. However, a free trial is available through April 15, 2012. You’ll need an Ancestry.com login/password. No no credit card is required to obtain one. RMS Titanic Online Exhibitions Titanic: 100th Anniversary (National Archives, UK)You can … [Read more...] about Search Gear For The Titanic Centennial

When it really comes down to it, SEO and local SEO are just forms of marketing. Much like a Yellow Pages listing, they represent a way to get your business in front of interested consumers. With Yellow Page listings, as in most forms of advertising media, you can simply pay to appear. You choose your slot, pay the piper and you are in — so the marketer’s focus tends to be more on traditional marketing elements, such as the creative and the messaging. SEO is a little different. You can’t just pay to appear in the local results (yet). There is a whole technical, black-box process to follow in an effort to improve your visibility and to appear in the local or organic search results for your business. This shifts the focus away from the traditional advertising and marketing mindset and more toward unlocking the mystery of strong local rankings. The purpose of this article is to help local businesses address this mindset switch. The goal is still to achieve local … [Read more...] about The 16 Secrets Of Guerrilla Local SEO

Brands and large, multi-location businesses are horrible at local SEO. That is a bit of a generalization, of course, but it certainly represents my experience working with larger multi-location businesses in the U.K. If you have a recognized brand with a local presence, your general authority should make ranking in local search results somewhat easier; yet all too often, this is not the case. The purpose of this post is to outline the key areas for brands, franchises and multi location businesses to focus on for local search success. Why Is Local SEO Important? Why should you care about local search visibility? What’s in it for you? According to BrightLocal’s Local Consumer Review Survey 2014, 92% of consumers used the internet to find a local business in 2014. And that number is likely growing — a recent Google report noted that Google searches containing “near me” have increased 34X since 2011. The proliferation of mobile internet access via smartphones … [Read more...] about Top 5 Issues Wrecking Local SEO For Multi-Location Businesses

Back in June, I spoke at Microsoft as part of a regular series for those involved with its webmaster tools group and anyone generally interested in search. My talk was called “Tough Love For Microsoft Search,” and I covered various reasons why I felt the company has generally failed to make headway in the space. The core premise is that Microsoft as a company isn’t succeeding at search because it views search as a task it has to do, rather than one it really wants to do. The article below is an adaptation of that presentation. There’s even a movie. Let me say from the outset that there are those within Microsoft who DO love search — in particular, those involved with the search products. I also want them to succeed. Very much so. Google does need a counter-balance, and Microsoft has a quality search product that could provide this. But sadly, I also feel the same people within Microsoft who are so diligently trying to succeed are let down by a company … [Read more...] about Tough Love For Microsoft Search

The web is becoming more and more visual, and nowhere more so than on social media, where some of the most influential platforms revolve around pictures and video. Social networks which were previously text-centric have made a point of integrating more flexible and better-quality options for embedding media, and the last few years have seen the astronomic rise of several key platforms which revolve entirely around visual media. New entrants to the social media scene also reflect this trend, finding new and adventurous things to do with visuals – take Peach, whose users communicate with GIFs, drawings and artful combinations of text and images. Or the newly-minted Yubl, which is driven by eye-catching graphics that users can tap to react to. In this article and its follow-up, I’ll be looking at four major players in visual social media – Instagram, Pinterest, Tumblr and Snapchat – and how you can make the most of their unique features in a marketing context, as … [Read more...] about How to use visual social media part one: Instagram and Pinterest