Look for content that is older than two to three years or deals with material that has otherwise gone through a public update. Spend maybe two hours per week refreshing this type of material. If that content marketing topic has changed drastically enough to warrant publishing new content, add a link so that people can see the updated piece if they land on the older one.If you need to delete content because it has become so outdated that a simple refresh will not suffice for your content marketing strategy, make sure you add a 301 redirect. Do not let your users find a 404 error for any reason.Use the BrightEdge platform to regularly see the recommendations for all the pages on your site. As you follow these recommendations, many pages will naturally be updated with the latest SEO best practices. How should I stop keyword cannibalization? With marketers perpetually producing a stream of content, keyword competition often arises within a site. Understanding the potential dangers that … [Read more...] about Diving Deeper: Advanced Content Marketing Guide
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Finding the appropriate social media management tool for your business can be a challenge. MarTech Today's "Enterprise Social Media Management Software: A Marketer's Guide" provides a framework for deciding if you need and EMMS solution, details the capabilities of the leading platforms, and compares offerings from leading vendors. … [Read more...] about Enterprise Social Media Management Software: A Marketers Guide–All new sixth edition!
Tag management works by placing a few lines of code on Web pages that replaces the individually deployed tags, which can add up to 100 on a website and up to 20 on a single page. These tags are controlled in a web interface that empowers marketers themselves to deploy and manage tags within hours or days instead of weeks or months. Some tag management tools also enhance privacy compliance by supporting country-specific privacy laws and do-not-track browser features. … [Read more...] about Enterprise Web Analytics Tools 2013: Updated Marketers Guide
The flood of mobile calls to US businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to research, browse and connect with businesses, brands are developing a newfound respect for the inbound call as an integral part of the conversion path. … [Read more...] about Enterprise Call Analytics Platforms: A Marketers Guide — updated for 2017
The second step is to let people know what you are up to wherever they find you online. On many social networks you can pin a post or status update to the top of your page. Google+ profiles, LinkedIn pages, and Twitter profiles all have this option. This strategy is ideal for marketing campaigns that are seasonal – if people are just reading just one post, they are reading the right one if you pin the campaign post to the top. … [Read more...] about A Social Media Marketing Guide for Non-Profits