Not too long ago, I became obsessed with knowing all of Google’s ranking factors.I was digging into the deep bowels of the web trying to find complete lists.In mad scientist mode, I let some more urgent work slip by so had to get back to the grind.Nevertheless, finding and reviewing these ranking factors lists regularly is a good practice to keep these front of mind while doing your daily SEO work.You never know when a conversation will come up about whether user comments are a ranking factor, and you have to give an answer on the spot.Here are the top five resources for Google ranking factors.Corey Northcutt’s company has put together by far the most useful – and usable – source of ranking factors.My main problem with most popular ranking factors lists is the concreteness of the factor can be dubious and opinionated.This tool takes a scientific approach to allow you to filter down to the level of evidence supporting each factor – from wild speculation to … [Read more...] about 5 Top Resources for Google Ranking Factors
Guaranteed top google ranking
A little over a year ago I developed the concept of Destination Search Engine Marketing as a way to transform traditional, rankings based search engine optimization into a service that seeks to fully meet a clients online marketing needs. While SEO itself is really not much more than the manipulation of a site to achieve better search engine exposure and rankings, SEO as a service should be much more. Search engine optimization should be about how helping businesses succeed online with search engine exposure being a component to achieve success, but not the measure of success itself. After all, running radio and TV ads isn't just about getting airplay, but it's about running ads that will be effective at driving traffic and increasing business. But where SEO and other forms of offline advertising differ is that SEO cannot stand alone from the core business. It is intertwined. Unfortunately, in the past, SEO campaigns were run as if they were simply radio or TV spots. They were … [Read more...] about Destination Search Engine Marketing, Part I: Do you Deserve Top Search Rankings?
Almost every business in the world wants to rank on the first page of Google, but very few ever get there. With the best SEO will in the world, top-result status is a mountain many marketers struggle to climb. It’s not for want of trying. With Google’s algorithm changing constantly, it can be hard to keep up with best practices. Unfortunately, as with any supply and demand situation, there are also a number of unscrupulous “specialists” offering to help unsuspecting businesses raise their ranking. The blind leading the blind, often enough. Should you give up on SEO? Categorically not. Your search engine ranking can have a major impact on your business, driving traffic to your site and helping you secure more customers. As the saying goes, everything worth having is worth working hard for. I have put together this guide to help you out, highlighting nine roadblocks that could be holding your website back from ranking success. The Overarching Principle The most … [Read more...] about 9 Roadblocks to Google Ranking Success
MUHAHAHAHAHAHAHA MINE ALL MINE!!! See that’s the thing about SEO, it doesn’t matter how doggedly you optimise every element of your site, making it as easy as possible for Google to crawl every page nor does it matter that you’re creating top-notch content on a regular basis, because there will always be competition from someone else trying to ruin your plans for total global SERP domination. Those spoilsports. Of course in a normal world this is entirely fair. Competition is healthy, users deserve a choice, monopolies are bad. But this isn’t the normal world; this is the world of SEO megalomania gone unchecked, so with that in mind let’s see how a selfish greedy company can take over the first SERP using every channel or tool available. But first some caveats… There’s no guarantee that any of this will be successful. Google is trying to make the experience as beneficial to the user as possible, so plastering the SERP with links to your site … [Read more...] about How to completely dominate Google’s first page
PageRank. If you do SEO or are involved with Google or search, you’ll come across this topic at some point. You’ll also likely be confused by what exactly PageRank means. To solve that, here’s a guide to PageRank, designed for searchers and site owners alike. Google’s Definition: PageRank As Votes Let’s start with what Google says. In a nutshell, it considers links to be like votes. In addition, it considers that some votes are more important than others. PageRank is Google’s system of counting link votes and determining which pages are most important based on them. These scores are then used along with many other things to determine if a page will rank well in a search. Don’t like me speaking for Google? No worries. When Google talks about PageRank at its site, it often links to the Google Technology The heart of our software is PageRank™, a system for ranking web pages developed by our founders Larry Page and Sergey Brin at Stanford … [Read more...] about What Is Google PageRank? A Guide For Searchers & Webmasters