Do I Love guest blogging? Guest blogging is a very popular method of creating links. Guest posting is about publishing and writing article or a blog post on the website that doesn’t belong you. It can be a paid as well as an unpaid. The payment depends on the owner of the website. Mostly, if his website has already bulk contents and massive traffic, then he is certainly not looking for guest bloggers. The most important thing to remember is that links from low authority sites will do your own site no good; you want to give preference to the ones with higher authority. Also, context and relevance of links matter as usual. How to Start Guest Posting? Guest posting is an easy way to get exposure to new targeted readers for your blog. I have been blogging for a long time and experienced the benefits of guest blogging, but still, there are a lot of bloggers who don’t use guest blogging, perhaps many of them are not aware what exactly a guest post is. When bloggers write content … [Read more...] about What Is Perfect Guest Blogging Guidelines in SEO?
Guest blogging is not dead
In 2014, Google declared guest blogging for links dead and has penalized guest blog networks time after time since then. So when someone asked Google's John Mueller on Twitter if using a guest blogging platform was a good idea and safe, my jaw dropped.John said "I wouldn't guest-post for links." He said it is not safe. He added, instead of using guest blogging "use your own site to spread the word," he said. Here are the tweets:Clearly, Google isn't a fan of guest blogging for links - they have penalized many guest blog networks and have targeted similar link networks. So don't risk it. If you do a guest blog post, do it without the intent of a link and don't do it in masses.Forum discussion at Twitter. … [Read more...] about Google: Don’t Guest Blog For Links, Use Your Own Site
A lot of people still rely on guest blogging as an ongoing part of their link-building strategy. If you think about it, getting links through guest blogging is much easier than getting links through some other channel. So it’s no wonder that a lot of bloggers and SEO experts still favor this method. The main question is, are these guest post links still safe and viable? The answer is yes. It is still possible to build our link portfolio by contributing on authoritative websites. However, there are certain rules that we need to follow in order to avoid any issues with Google. Guest blogging 101 One of the beautiful things about guest blogging is that it gives us the opportunity to score some great links from high-tier websites. To be honest, we probably couldn’t have gotten those links with any other method. This is why guest blogging is always worth bearing in mind as a link-building strategy. But, we need to be very selective when choosing the … [Read more...] about Still doing guest blogging? Keep these 4 tips in mind
Google’s head of webspam, Matt Cutts, caused an uproar in the SEO community yesterday when he published a blog post on his personal blog claiming guest blogging for SEO purposes is dead. In his post, Cutts offered a history of how guest blogging has moved from being a reliable source of high-quality content to now being overrun with spam. “Guest blogging is done; it’s just gotten too spammy,” wrote Cutts. “In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well.” As Cutts’ words spread across the web, many SEO bloggers took to their own blogs to offer their take on the demise of guest blogging. With so much being said on the topic, we’ve put together a round-up of industry reactions, summarizing comments from a selection of popular SEO bloggers. Blogger Christopher Penn wasn’t surprised that an “automated, low-quality, easy-to-outsource” … [Read more...] about SEO Bloggers React To Matt Cutts’ Claim “Guest Blogging Is Dead”
I’d hate to be in Matt Cutts’ shoes. He’s often in an incredibly difficult position, serving as a mouthpiece for Google, passing on the company’s unpopular and even hated policies, and then bearing the brunt of the ensuing criticism from the digital marketing industry. I have tremendous respect for Matt, and am grateful for the information and updates he shares. I have no doubt we would complain a lot more if Google refused to share any information with us as to what they are thinking and doing. That said, I was dismayed by his recent blog post declaring the death of guest blogging as an SEO tactic, not because of the declaration itself, but because of how it was communicated. While Matt Cutts is a prominent figure on both the Google and the digital marketing landscapes, he’s not the final word on Google policy. While his frustration-fueled post may be an indication of things to come from the search engine, we—especially those not in the digital … [Read more...] about Why Matt Cutts Can’t Kill Guest Blogging
Back in April, I wrote an article on Search Engine Journal that explained how to optimize a website to rank for multiple locations. Having worked for a company with over 45 independently owned locations across the country, I figured multi-location SEO would be a solid topic to write about because it was something that I was familiar with and it seemed like a topic many business owners would find useful. But I never imagined this article would turn out to be such a great referral source. Not only did this one article generate a handful of clients, but it also helped me double my monthly revenue as a consultant. This is a prime example of how guest blogging can help generate leads. From an SEO standpoint, the primary objective of a guest post has typically been to get a link back to your site. For a while, this was an effective way to build up your backlink profile. The strategy itself was pretty straight-forward: Find an authoritative site within your industry and offer them an article … [Read more...] about How to Use Guest Blogging for Lead Generation
Official FTC recognition and adoption by The New York Times leaves no doubt in my mind: 2014 is native advertising’s break-out year. Concurrently, the Google Oracle stuck a fork in guest blogging and declared it dead. Coincidence? I won’t discuss Mr. Cutts’ delineation between guest spammers and legitimate contributors. (The subject is well covered here.) Instead, I’ll discuss why 2014 is the year native advertising could begin to replace guest blogging in the content marketing universe. Comparison of Native Advertising and Guest Blogging Before diving into the reasons, let’s compare native advertising and guest blogging as it pertains to legitimate content marketing. (Guest spamming will not be considered within this comparison.) Similarities: Both guest blogger and advertiser provide unique content to the publisher. Both guest blogger and advertiser receive full attribution from the publisher (i.e. author bio/sponsored brand). Typically, both the guest … [Read more...] about Why Native Advertising Could Replace Guest Blogging
As link building tactics get shot down by the Big G, online marketers are left wondering what’s left. Guest blogging has been devalued, alongside every other known scalable method to build links, including comments, forums, article marketing, and directories. These almost sound like dirty words in today’s marketing environment, but years ago, they were the way to rank. So what now? What can you do to get your site to rank? Everyone is now touting the benefit of Content Marketing as the only safe tactic left. But what happens when EVERYONE starts doing it? Mark Shaeffer from BusinessesGrow coined a term called Content Shock. There’s simply too much content being produced. So is content marketing a sustainable model for every businesses wanting to improve their presence in Google organic? Safe Link Building Strategies Let’s start by changing the paradigm. “Link building” is over, done, kaput. Any of the known methods used to build links are now on … [Read more...] about After Guest Blogging…What’s Left for “Safe” Link Building?
Google — and Matt Cutts, in particular — has made a number of statements about guest blogging over the past year as the tactic has grown as a link building tactic. None of those statements are as clear as the one Cutts wrote today on his personal blog. Cutts, the head of Google’s webspam team, says that he’d “expect Google’s webspam team to take a pretty dim view of guest blogging going forward.” He begins the post with a very clear message: Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company. After sharing an example of a guest blogging solicitation he received that would violate Google’s quality guidelines, Cutts says guest blogging is dead as a linkbuilding tactic: So stick a fork in it: … [Read more...] about “Stick A Fork In It, Guest Blogging Is Done”
Ever since Google’s head of webspam, Matt Cutts, declared guest blogging “done” around this time last year, the online marketing world has been rife with misinformation on the topic. Contrary to popular belief, however, guest blogging is not dead — Cutts was simply pointing out that guest blogging strictly for links is a spammy tactic that SEO practitioners should not rely on as a link building strategy. Thoughtful and targeted guest blogging still has value as a part of a holistic content marketing and SEO strategy, and so now is a good time to refresh how to properly evaluate publishers for guest blogging opportunities. Use the following seven quality metrics to determine which sites you should target for your guest blogging campaign. 1. Google PageRank Google PageRank (PR) has long been a metric obsessed-over by the SEO industry. While many claim PageRank is useless, it is the easiest and most definitive sign of a penalized domain. (If the PageRank is zero, … [Read more...] about 7 Essential Quality Metrics For Evaluating Publishers For Guest Blogging