Joy Hawkins posted about this in the Local Search Forums - she said "I'll be honest--I can't really see any use case where someone would want to add irrelevant content but there is always a reason for guideline changes so I wanted to make sure you were all aware." … [Read more...] about Google My Business Guidelines Prohibits Irrelevant Content In Business Description
Guideline 1 1 6 safety objectionable content
Keep as-is?Update?Kill?Redirect?Canonical?Noindex?Disallow & noindex?Consolidate & redirect?Performing a Competitive Gap AnalysisDoing a competitive gap analysis is also like doing a content audit, but now you’re also tracking a kind of column within your spreadsheet that is “Client versus Competitor.” … [Read more...] about Why & How to Repurpose Your Existing Digital Content
Define a purpose: All content should have a purpose. In turn, it should have a topic of focus, an audience, and even an intent stage for that audience.Research thoroughly: Get the whole story before you start tearing stuff apart. What’s the beginning, middle, and end? Personally, I like to outline my content first so that I always know where it’s heading and what I need.Write well and make sure to edit (and edit again!): It doesn’t need to be Hemingway. But use punctuation, check grammar, and try to keep it to the point and on-topic. Give background when necessary.Have a byline: Google cares about where content comes from. Who is the brand or person behind the content? It wants to know. Make sure it can find out. The more authority a person’s reputation has, the better.Make it informative, thorough, educational: Make sure there is substance in the content. We have a purpose. Does it satisfy the purpose? And does it explain it thoroughly? … [Read more...] about Should We Write Content for People or Search Engines?
Do not allow ads to obstruct users or mislead them into thinking the ads are a part of the main content.The quality of a page in a search result page is determined by how well its purpose lines up with the searcher’s needs. Identify the purpose associated with any queries you explicitly target and design your page to meet that purpose better than any other search result.Your content should be clearly legible and with minimal distractions.Your main content needs to be easily identifiable, satisfactory in length for the purpose of the page, comprehensive, and a significant amount of time, effort, or skill should be evident.Google doesn’t explicitly require “pretty” design, but it requires the design to be functional in that it serves the purpose of the page.Expertise, authoritativeness, and trustworthiness are factored into the ratings. When it comes to topics that require expertise, it’s important to ensure that your content creator is an expert on the … [Read more...] about How to Run a High-Quality Content Site That Makes Money
Will a portion of a purchase go toward the cause?Will it be a “buy one give one” deal?Will it be action-driven where customers can get involved themselves?There are several types of cause marketing to consider. Be critical in your choice and understand how it will benefit both parties. … [Read more...] about 5 Ways Ecommerce Brands Should Approach Content Marketing