Google’s Matt Cutts hasissued a weather report on Google indexing and ranking issues, which I’llget into below. In addition, I’ll recap a number of Google concerns that I’venoted over the past two or three weeks. I’ve been saving these to follow up onwhen I’m out at Google later this month. I’m meeting up with Matt and others from the search quality team in MountainView, then with Vanessa Fox and others fromGoogle Webmaster Central up inthe Kirkland / Seattle office. So expect to hear back. And if you’ve got thingsyou’d like me to ask about, note them in the comments below. Now onward to news of visible PageRank updates, supplemental listings,filetype command changes, lost home pages in country-specific results, an updateon the disappearing sex blogs, concerns that CSS is being spidered to detecthidden text, duplicate content worries, the Minus 30 penalty and what to do ifGoogle thinks you are a malware site. Visible PageRank … [Read more...] about January 2007 Update On Google Indexing & Ranking Issues
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Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! Welcome to another edition of Ask an SEO! Here’s our SEO question for the week:Can an ever increasing number of 404 errors lead to negative impact on Google crawling and indexing? Can it also lead to Google taking longer time to rank a content?It can, yes. But there’s more to it than that.404s Have Varying Degrees of ImportanceI categorize 404 errors into four different categories. (Note, this is my own categorization; it’s not anything official.)1. Errors Encountered on the Live SiteThese are the worst 404s in my opinion, because they occur on the live site when a page is linked to either with a malformed href or the page has been removed but the link to it has not.These are bad because they interfere with user experience and usability … [Read more...] about Do 404 Errors Hurt Google Crawling, Indexing & Ranking?
So here we have Google's Gary Illyes again defending what Google has said in the past, when SEOs say what he said is not true. This is around Google giving full weight to content on mobile within accordions or tabs. Some reports say Google does not do this but Google is saying they do give this content full weight.Google first told us this back in 2016, that when on mobile, content hidden in accordions, tabs, etc for user experience purposes will be given full weight and not demoted like did in the past. Google has confirmed this messaging many times but needs to do so again.There are some studies, such as one at Dejan that say it isn't true. Google is not treating content within tabs or accordions fully. Well, Gary Illyes from Google says the studies are not true. He said on Twitter "AFAIK, nothing's changed here, Bill: we index the content, its weight is fully considered for ranking, but it might not get bolded in the snippets. It's another, more technical question how that content … [Read more...] about Google: We Index & Rank Content In Accordions & Tabs Fully Despite Some Studies
Google's John Mueller said in a Google Webmaster Help thread that there is a bug with the Sitemaps reporting section of the old Google Search Console specifically with sites that moved to mobile-first indexing. John said it is jut a reporting bug and does not impact how the site or content ranks in Google search.John wrote "We currently have a bug on our side with regards to the reporting in the Sitemaps section of the old Search Console with regards to image indexing for sites that are in the mobile-first index." "This does not affect the actual indexing & ranking of the images or the web pages, it's just a reporting issue. We're currently working on resolving this issue," he added.Google also reported last week they have some other reporting delays in the new Google Search Console. Those delays are not yet fixed, at least based on the time of publishing this story.So between the old and new Google Search Console - we got reporting issues on both ends.Forum discussion at … [Read more...] about Old Google Search Console Sitemap Bug With Mobile-First Indexing
Google's John Mueller did some myth busting this morning around HTTPS. There are always some SSL providers trying to use Google's HTTPS ranking signal in their marketing efforts. One said that "Without an SSL Certificate Google is likely to drop your website in search results." That is not true and John Mueller said so.John replied to this on Twitter saying "Yeah, that's wrong." "HTTPS is not a factor in deciding whether or not to index a page, at all," he added.He did explain that Google does "use HTTPS as a light-weight ranking factor, and having HTTPS is great for users." So don't fall for it - you don't need it to be indexed by Google.Forum discussion at Twitter. … [Read more...] about Myth Busting: HTTPS Not Required For Google Indexing & Ranking