Distilled strongly believes in content marketing, and that the time for content marketing is now. We've written recently about some specific types of content that brands can produce and publish, and I now want to share thoughts about the topics that you can cover on your blog or elsewhere on your website. It's important to think about when you'll be publishing specific content, as well as what you're publishing. Why Plan your Content Calendar? Creating content that is very relevant to your reader at that very moment has disproportionately high benefits. Being 'on-trend' or 'in touch with the zeitgeist' not only gives you some structure (relieving you from the "what should I write about next?" dilemma) but also increases the likelihood that people will interact with your content, that it will be shared, or that readers will take the next-step / CTA that you want them to.From Distilled's experience in creating content for our own sites, and planning content strategy for … [Read more...] about Creating an Editorial Calendar for Content Marketing
Happy birthday 3 year old
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Quantcast “Compare Sites” Feature Back Up With Expanded Options A couple of weeks ago Danny Sullivan noticed the Compare Sites feature in Quantcast had vanished. Today, we got word that the feature is back up and updated. The Quantcast Compare Site feature now allows site traffic comparisons of up to four publishers, instead of just two. The comparison view shows tabular graph results for uniques, people, […] Analyst Firm Forecasts Mobile Local Ad Revenues Will Grow to $9.1 Billion In The Next Four Years Local media analyst firm BIA/Kelsey forecasts U.S. mobile local advertising revenue will grow from $1.2 billion in 2012 to $9.1 billion in 2017, experiencing a compound annual growth rate (CAGR) of 49.3 percent. “Though inventory growth currently outpaces advertiser demand, we believe the latter will … [Read more...] about Marketing Day: April 4, 2013
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Pinterest Userbase Up 237 Percent Since Start Of 2012, ComScore Says Pinterest was again one of the fastest-growing websites in February, and its U.S. userbase is up 237 percent so far in 2012. That’s according to comScore’s monthly accounting of the Top 50 web properties in the U.S. ComScore estimates that Pinterest reached 17.8 million unique users in February, making it the third biggest gainer in […] Facebook Study: Building Brands With Social Media & Organizing Teams For Social Success Back at fMC in late February, Facebook announced that “Social Media Blueprints”(whitepapers) were being created in conjunction with Forrester Consulting. They can now be found on the official Blueprints page. While the information contained in these reports is helpful, it wouldn’t be considered … [Read more...] about Marketing Day: March 21, 2012
Happy Birthday to us! Today, Search Engine Land officially turns one yearold. Below, I wanted to share some thanks to all those who’ve helped make itsuch a successful year, and I’m going to save the in-depth "what have weachieved" statistics for sharing for January, when the entire 2007 calendar yearhas passed. But I will highlight a few stats now. There are so many people who have contributed to what we’ve built, and myapologies to anyone I inadvertently leave out. But among those I wanted to callout… Barry Schwartz, our news editor who deserves the title of hardestworking blogger in search. He’s constantly online, constantly looking for thelatest stories to highlight for readers and ensuring we have a rockingSearchCap daily newsletterthat goes out each day along with our regular blogging coverage. Chris Sherman, our executive editor who has built up an amazingnumber of columns for the site and helped bring in contributing writers, notto mention … [Read more...] about Search Engine Land Celebrates Its First Birthday!
Each month, I compile Search Month— a recap of all the stories that have happened relating to search, categorizedby topic. I thought it would be fun to take all the Search Months over the pastyear and produce this edition of Search Year 2007. It was far more work than Iimagined, but I hope you’ll find this at-a-glance guide to what happened insearch during 2007 to be helpful. At-a-glance might be a stretch. This is a massive post, and I’m sure somepeople might feel a bit of overload. So, here’s some guidance as to how thingsare organized. In many categories, I tried to pick the biggest news story for that topic.This isn’t always the case. With some categories such as SEO, there where manygood, compelling stories. In some of those cases, I went with a catchy headlineor a recent, broadly applicable article. I wish I’d had the time to more closelygo through and pick out the very best in each section, but it was too mucheffort. Below each main story are … [Read more...] about Search Year 2007: Search News, In Review