On March 12, 2008, the name of Eliot Spitzer’s pay-for-performance paramour, Ashley Dupre was finally sniffed out by a New York Times reporter. Immediately, our Avvo profile page for Texas Attorney, Ashley Dupree Russel was inundated with traffic. The site was hit by millions and millions of people trying to find out anything about the women who could command $1,000 an hour trysts with the NY Governor. Note that the spellings are different: Dupre vs. Dupree and one is a middle name – yet the Avvo profile was Google’s best guess (for a little while at least) for what people were looking for. The traffic spike lasted for a few hours. I suspect the bounce rate finally may have tipped off the search engines that the users were looking for a different type of professional. On Avvo, a legal and medical directory, you can find, Dr. Harry Potter (who sadly, isn’t a pediatrician), Dr. Suess (admittedly, the u/e transposed from the famous author), and 64 different … [Read more...] about Dr. Harry Potter? The SEO Name Game In People Search
In our last column we asked: Has Google killed mobile organic search? In this column we consider what Google’s plans are for those owned properties that get the prime real estate atop mobile search results, such as Google My Business (GMB) and Knowledge Graph (KG). There are five areas/initiatives that should be observed closely, as these could be prototypes for the future of mobile local search. These are: Restaurants in [US city] – Google My Business (GMB) results. Hotels in [US city] – GMB results. [US city] –Knowledge Graph (KG) results. Movies in [US city] – KG results. Tradesmen (or similar) in [San Francisco area] – Home Services results. Some or all (unclear) of the tradesmen pay to be included in this scheme. This will be covered in detail in a subsequent column. While these are likely to come to a Google near you, most are not yet seen, or not seen in their entirety outside the US (or parts of the US). So for the sake of this column we … [Read more...] about Where is Google heading with mobile local search?
With more than two years in China and a background in strategy, Nurcin Erdogan Loeffler shared her thoughts on future proofing a business strategy with the audience at ClickZ Live Shanghai. While the future for many of us is seen as something unpredictable and scary, the definition on Wikipedia is quite simple: “The Future” is the time after the present. But what does that actually mean? “When we look at the reality, especially in our industry, the future is now. We are already used to seeing science fiction as science fact,” says Erdogan Loeffler. To understand the three stages of time, Erdogan Loeffler quoted from Steve Case’s book: The Third Wave: An Entrepreneur’s Vision of the Future. The first wave: The first wave is the past. This was a period of infrastructure building to bring the technology to the people. Think Microsoft and Cisco. The second wave: The second wave is the present. This is about the software. “It’s about all those … [Read more...] about Seven ways to future-proof your digital strategy
In the past year or so Google has published numerous articles and research around the topic of ‘Micro-Moments’, which it describes as “the new battleground for brands”. Let’s look at a top level overview and then we’ll explore a few ideas around how to optimise one particular micro-moment. So what are ‘micro-moments’, exactly? Google says they are “critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends.” It points to the use of mobile as a key driver of searches that reflect a consumer’s micro-moment, and it says brands need to be ready for them. “These I-want-to-know, I-want-to-go, I-want-to-buy, and I-want-to-do moments are loaded with intent, context, and immediacy.” All of which sounds marvellous, if you know your search onions. There are numerous stats to help focus minds, should you need to convince colleagues or clients. … [Read more...] about The rise of ‘Micro-Moments’ and how to optimise for ‘near me’ search queries
Twitter’s NFL live streams averaged 265,800 viewers per minute across all 10 Thursday Night Football games that aired on the social network last year, based on an analysis of the viewership figures, most of which were released publicly and some that were provided by the NFL. Twitter’s average minute audience — the same metric used to measure TV viewership — peaked at 327,000 viewers in Week 3 and bottomed out at 209,000 viewers in Week 11, after a three-game Twitter-streaming hiatus. While Twitter’s average minute audience trended downward over the course of the season, the social network’s total in-game audience — viewers who tuned in for at least three seconds between kickoff and the final whistle — trended upward. Twitter’s total in-game audience averaged 2.7 million viewers and either increased or held week-over-week until the final two games. The size of Twitter’s average minute audience was, on average, 10 percent the … [Read more...] about Twitter’s NFL streams averaged 265,800 viewers per minute across 10 games