Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Yahoo Q4 2012 Earnings Beat Estimates: Revenues Finally Up After Four Years Yahoo announced fourth quarter earnings today under the leadership of Marissa Mayer. This is the first time Yahoo reported a rise in revenue in four years. The revenue was up 2% year-over-year at $1.35 billion for the fourth quarter and $4.99 billion for the 2012 year. Yahoo’s profits slipped by 22% year-over-year with $190 million […] SMX West 2013: A Must-Attend Event For All Serious Marketers Search Engine Land’s SMX West search marketing conference is returning to San Jose on March 11-13, 2013. We’ve got a revamped, updated agenda, and have already confirmed more than 100 world-class speakers. If you’re involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and the … [Read more...] about Marketing Day: January 28, 2013
Hashtag usage stats
Marketing Day: June 8, 2012
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Marketing Biz: New Foursquare, Transforming Data & Map Wars It was a busy week in the marketing world, so this week’s column is going to be a bit like a lightning round on a game show. So without further ado … Groupon and Foursquare End Distribution Deal Groupon has stopped utilizing Foursquare as a mobile distribution partner. A Groupon spokesperson on Tuesday told ClickZ […] Twitter: 60 Percent Of Users Access Via Mobile Twitter is now saying that 60 percent of its 140-million-person active user base accesses the service via mobile devices. It’s the first time the company has updated that important statistic since last September, when Twitter said that 55 percent of what was then 100 million active users were using mobile devices. Twitter shared the stat […] Will Siri And Voice Search … [Read more...] about Marketing Day: June 8, 2012
Sorry, Google+ Users, Those Super Bowl Hashtags Really Were For Twitter
Soon after our post about Twitter being referenced in 50% of Super Bowl commercials, and Google+ being shut-out, the Google+ defenders started complaining. Since Google+ supports hashtags, was our analysis biased toward Twitter? Nope, some further analysis shows. You can see some of the complaints in the comments to our original post, and I received a few when I shared our story to Google+ yesterday. As a result of that, I started doing some counting yesterday, to see if those hashtags really were aimed at Google or not. The 19 Brands Using Hashtags In Super Bowl Ads There were 19 brands that used hashtags in Super Bowl commercials. Matt McGee, in his original post, considered that indicative that a brand was targeting Twitter. He also did count other things like if a Twitter logo or a Twitter account handle was also used. The brands were: Audi Best Buy Budweiser (Bud Light & Budweiser Clydesdales) Calvin Klein Cars.com Doritos Fast & Furious GoDaddy Hyundai M&Ms MiO Fit … [Read more...] about Sorry, Google+ Users, Those Super Bowl Hashtags Really Were For Twitter
#SMM 101: How to Leverage Twitter For Your Clients
Although many online marketers see Facebook as the be-all and end-all of social media marketing, it is important to remember that Twitter is considered a more dynamic and flexible platform for brand promotion. Businesses and brands haven’t even scraped the surface of Twitter’s true potential. There’s a lack of information about Twitter advertising, so I wanted to a few methods that produce solid results. Did you know 80% of users on Twitter are accessing it via a mobile device? There is a real opportunity for businesses to reach potential customers no matter where they are or what they’re doing. You also have the ability to segment your Twitter Ads based on device, location, interest, keywords, tailored audiences, and followers. In terms of third-party development, Twitter offers more options for leveraging reach and user experience for brands and businesses than Facebook does. Twitter is attractive for branding and marketing because it is very active and … [Read more...] about #SMM 101: How to Leverage Twitter For Your Clients
85% of Digital Marketers Publish Videos on YouTube [DATA]
Video is one of the search marketing trends to look forward to in 2017. Even the experts say that visual content, including video, will go big in the coming year. According to Think with Google: “When it comes to online video, one word summarizes the trends in consumer behavior: ‘more.’ […] consumers are spending more time on more devices with more focus and passion for online video than ever.” So now would be the perfect time to add video to your content and search marketing strategy. But what’s the best platform to publish videos? Look no further because we’ve got answers here! According to a survey sent out to Search Engine Journal’s Twitter audience, 85% of respondents publish their videos on YouTube, 11% publish on Facebook, 4% publish elsewhere, and none publish on Vimeo. These results show that YouTube is still king when it comes to video. But don’t discount other sites just yet. Let’s get the low-down on these video … [Read more...] about 85% of Digital Marketers Publish Videos on YouTube [DATA]