I swear, it’s like watching the Titanic having run into that iceberg, as Bing and Yahoo try to figure out what to do with their sinking ships of search. Except that the Titanic was big, and Bing and Yahoo are like small — and they haven’t run into an iceberg. They’re being run over by the search supercarrier SS Google. “Did we just bump something,” yells Capt. Larry Page to his Googler crew. “No, full steam ahead!” yells back first mate Eric Schmidt. “There were some senators in the water, but I think I’ve handled them.” As for the wreckage of the SS Bing and SS Yahoo that Google also plowed through , that’s hardly troubling him. Google’s watertight. The Depressing World Of DC OK, enough with the ship metaphors. Later, fairly soon, I’ll do my own recap of how Google’s big day in Washington DC went, in terms of anti-trust challenges. Google does face some challenges there, primarily because the … [Read more...] about Pushing Deck Chairs Around Isn’t A Good Plan
Have i got depression
Google now has its own version of the Yahoo “peanut butter” manifesto, where Google staff software engineer Steve Yegge wrote a “family intervention” memo about Google’s failure to build accessible platforms, leaving it vulnerable to the likes of Facebook. There are some harsh words about Google+, but the memo is broader than that. It offers an intriguing look inside Google, including being a place where engineers, as least, can send such strong declarations around the company without fear of retribution. Accidental Release Yegge didn’t intend for his post to be public. That was an accident, as he explains here. It was meant to be shared internally, and given that it does a call out to people like Larry Page and Sergey Brin, it was apparently intended for wide distribution within Google. As best I can tell, he addressed it to everyone in Google (there must be an internal Google+ circle that allows this). Yegge since deleted his post, saying: I … [Read more...] about The “Google Doesn’t Get Platforms” Family Intervention Memo
Enterprise SEO is all about mitigating risk. Slow and steady, fix what is broken, don’t let anyone do anything radical chasing the latest fads, don’t push the envelope into anything black or even grey and keep your IT department from inadvertently destroying your rankings. So what do you say when a large, branded site wants to go about changing a well-established domain? For the last 6 years or more, moving a website from one domain to another has been fairly straightforward and low risk endeavor. Set up a 301 redirect that maps all of your old URLs to your new ones and then sit back and wait 1-2 weeks while the search engines crawl all of your primary URLs and you were good to go. If you wanted to speed things along a little, you could also do a change of address in Webmaster Tools and submit critical pages through Fetch As Googlebot. Sure, Bing and Yahoo would take longer to update and, yes, it might take months for all of the pages in the supplemental index to finally … [Read more...] about You Don’t Have To Be Nuts To Worry About Changing Your Domain
I’m a big fan of the WWE (formerly WWF), and I’m not afraid to admit it – even though I probably lose all credibility when I admit to occasionally live-tweeting Monday Night Raw or a WWE pay-per-view, such as Summer Slam. The reason I mention the WWE is because awhile back, one of its most colorful characters had a famous quote that seems very analogous to the current state of SEO: “Just when you think you have all the answers, I CHANGE THE QUESTIONS!” – Rowdy Roddy Piper All we had to do was create content, build links, and make sure our site(s) had all the SEO basics implemented, and we got results. Those were the days, and now those days seem like a very distant memory. Google is on a roll this year. It’s almost easier to ask: What hasn’t Google done in 2012? This year, we’ve seen the recent over-optimization/webspam algo update (aka Penguin 1.0 & 1.1), the ongoing Panda updates (3.2, 3.3, 3.4, 3.5 & 3.6). On top of … [Read more...] about Just When You Think You Have All The Answers
“He’s dead, Jim.” Say it isn’t so, Bones McCoy! Say it isn’t so! It’s been shouted from the rooftops, from here to Moz and every blog in between, but I guess it isn’t official until the doctor says so: Link building is dead. Depending on how much you agree with that statement, you’re somewhere in the five stages of grief with the impending death of link building. They look something like this: Denial: “No. Those 15,000 one-way, exact-match anchor text links weren’t the cause of my ranking drop. Impossible.” Anger: “YOU JUST CAN’T SIT WITH US, GOOGLE!” Bargaining: “Ok, I’m sorry I yelled. I’ll disavow all the links. Just give me back my rankings, and I swear I won’t do it again. “ Depression: “This is it. My clients are going to kill me. I’m never going to work in SEO again. I’ll have to become an affiliate marketer.” Acceptance: “Fine. … [Read more...] about If Link Building Really Is Dead, What Do We Do Now?