Love Island is about to begin, and The World Cup is fast approaching – but despite all the fake tan and football related noise, which brands have managed to cut through and make headlines this week? As ever, we’ve summed up our favourite PR campaigns of the week. Find out how Greggs went viral, how Google mocked Americans, and how Twitter used its own data to map out Premier League fans. Greggs go undercover at gourmet food festival Foodies Festival is London’s top food festival, with some of the biggest names in the business attending – including Michelin star chefs and TV celebrity cooks. Despite this, food-on-the-go retailer Greggs decided to go undercover as ‘Gregory and Gregory’ to see how people reacted to their menu once they took away the Greggs branding. The brand installed a pop-up in the market area of the festival so that they would convincingly blend in with the upmarket array. They invited foodies to trial the new menu, filmed their … [Read more...] about How Greggs, Google, and Twitter stole the headlines this week
Headlines this week
Powerful PR campaigns come in many forms, and though not every brand has as much PR clout as Britain’s Royal family, a creative angle or inspiring story can still catch the media’s attention, despite how loud the Royal buzz may be. We’ve taken a look at some of the brands that have managed to make headlines and gain coverage this week alongside huge stories like the royal wedding. Shoebox Britain: Are Britain’s homes getting smaller? Britain’s housing crisis is a much-covered topic across national media, with the focus usually on the struggles of first time buyers and unattainable London property prices. However, building control and warranty provider LABC Warranty has brought a new angle to the debate. It has analysed blueprint data that goes as far back as the 1930s and found that the average home has decreased in size. This information has been displayed creatively as housing floor plans, which journalists can include in their coverage, alongside charts … [Read more...] about A royal announcement, Re:scam, and reinventing cover songs: Our favourite PR campaigns this week
First the news, which has already been widely reported: Yahoo is more deeply integrating Facebook on its homepage and across many of its properties. It has also changed the name of “Yahoo Profiles” to “Yahoo Pulse” (currently not working) and made the property more of a social media dashboard that manages sharing with third party sites as well as across Yahoo. Here are the relevant bullets from the formal announcement: Facebook Integration —Yahoo! has reached an important milestone in its partnership with Facebook. Starting this week, people who use both Yahoo! and Facebook can link their accounts and view and share updates with friends across both networks. People who connect their accounts can consume their Facebook News Feed on the Yahoo! homepage and in Yahoo! Mail and other Yahoo! sites and services. Additionally, people who create and share content on Yahoo! sites – including Yahoo! News, Yahoo! Sports, Flickr, and many Yahoo! entertainment … [Read more...] about With Deeper Facebook Integration, Is This Yahoo’s ‘Tom Jones Moment’?
What is the most important ranking factor? Ask 1,000 SEOs and you’ll get a wide variety of answers. Getting links and creating great content would definitely be two of the more popular answers, and for good reason. After all, that’s what Google says are the two most important ranking factors. But there’s one other factor you can — and should be — focusing on. It’s something that could double your traffic. Yet so many people are overlooking it. Your organic click-through rate. You’re losing weight but not exercising. You’re constantly tired and having unexplained aches and pains. All of these symptoms point to something. Are people bouncing off your pages like rubber balls? Is your click-through rate ridiculously low? If so, it’s dragging down your overall domain-level engagement metrics. What’s the cure? Is it to build more links to your crappy content? Is it to create more infographics or dream up some PR stunts? All of … [Read more...] about 5 brilliant headline hacks for crazy high organic click-through rates
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have a couple of updates from Facebook, an emphatic ’no we’re not going to take on Google’ from Wikipedia, what times of day you can bug the support team at AdWords and swearing. Facebook adds new video metrics to Page Insight From this week, Facebook’s Page Insights has been redesigned and now includes new video metrics much demanded from publishers. Minutes Viewed: The total minutes of watch time spent on the video. This is one of the most requested video metrics from publishers, and we’re excited to make it available today. 10-Second Views: The number of times the video was viewed to 10 seconds. If the video is shorter than 10 seconds, this metric refers to the number of times people viewed at least 97 percent of the video. Sound-on vs. Sound-off: A breakdown between views with sound and views without sound is … [Read more...] about Six of the most interesting SEM news stories of the week