These tools can help speed up the process, offer the opportunity for teams to collaborate creatively and give other parties clarity when trying to understand how the test will look. The process of conversion rate optimization takes time; ana lysing data, identifying obstacles, designing tests, implementing tests and then more ana lysing of the test results. We’ve found these wire framing tools to be a great way of speeding things up, clarifying our vision and getting effective tests up and running faster. And the faster you are testing, the sooner you get results—and that means faster wins. … [Read more...] about How To Help Key Stakeholders Visualize Your Conversion Tests
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Just three weeks ago, Walmart made a move to woo Amazon customers by offering free two-day shipping with a $35 minimum purchase. That’s faster than Amazon’s $35 minimum offer, which promises delivery within 5-8 business days. Then there’s the wildly popular Amazon Prime, which offers two-day shipping with no minimum spend, but carries either a monthly or annual membership fee. … [Read more...] about Amazon matches Walmart, drops free shipping minimum to $35
Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. … [Read more...] about Can Google Express help traditional retail level the playing field with Amazon?
HOLLY MILLER: I had another random question for you that I heard at the conference. I wondered if you had an opinion or thought on it. So this is like a weird, kind of going back to your statement about the Amazon has its own algorithm. What I heard was that one of the metrics for ranking in the Amazon platform is that when people come to your page, if they don’t buy something, that can negatively impact your listing. So maybe it’s almost like the equivalent of a bounce rate, a page visit in SEO and then someone goes back to the [inaudible] and does another search, or they just close out of the browser or something like that. Have you heard of that? Is there any truth to that in Amazon’s algorithm? … [Read more...] about Pulse: Playing the Retail Game Requires Fielding Teams to Both Google and Amazon –
HOLLY MILLER: Right. By reading it. Do you think the Amazon algorithm factors that in, or knows that? Like you said, because there’s the date, there’s all kind of, there’s this humanistic quality, the human factor of a review. Like you said, you can tell, potentially, you’re like, “I can smell that they’re venting and they were mad.” Or it’s an all caps. And I think that interesting. I wonder if Amazon somehow has built that into their algorithm, the subtleties of the review. What’s it called, sentiment. Yeah, like if that’s part of it. Because yeah you can tick the box and say, okay, a review was left. There were 50 reviews left, but I wonder if there’s the nuance of that … If they’re able to understand or have baked in sentiment to their algorithm using reviews, because that would be super interesting. … [Read more...] about Playing the Retail Game Requires Fielding Teams to Both Google and Amazon