When I first started using Google Analytics, my “goal” was to not run away screaming. The intense amount of information, seemingly disconnected, made understanding what I needed so overwhelming. In my last article,we talked about the basic reports you should watch as a beginner. This week, we’re going to work on how to make Google Analytics work for you via Goal setup and configuration. The first thing you need to do after login is find where to setup goals, which is not where you see the goal results. In reality, most of the setup in Google Analytics happens behind the sprocket in the upper right hand corner: Once you’re in the right spot, you’ll see the “Goals” tab below where you choose the profile. A note of caution, you’re allowed 5 sets of goals with 5 goals in each set. You don’t get to delete a goal and set something new up – so be choosy about what you put in here. I’m going to show you a way to set up goals … [Read more...] about A Beginner’s Guide To Setting Goals In Google Analytics
Help setting goals
In the world of search and online marketing, we talk a lot about the evolving landscape, particularly when it comes to link building. Tactics that work one day can stop working with the switch of a Google button. Tactics that you think are legit can suddenly be deemed a “link scheme.” On top of that, there’s so much misinformation out there that the thought of just explaining link building can be daunting. Now factor in your clients. How much do they know about link building? How much do you tell them? Do they have a full understanding of what’s actually required to obtain high quality links? When it comes to setting the right link building expectations, you not only have to take into consideration client knowledge, you also must look at how you’re selling link building to that client. Here are a few common scenarios: Link Building As A Service When selling link building as its own service, there is full accountability. Clients need to be completely … [Read more...] about Are You Setting The Right Link Building Expectations?
“How cool would it be to have 1 million Facebook fans?” This is how I tend to go about setting social media marketing goals. I pull an aspirational number out of the air and go for it. Would it be cool to have 1 million Facebook fans? Absolutely! Is this the right way to set goals? Coming up with goals for our Facebook page and other social media channels has often been a bit haphazard for me. Imagine having a system of goal-setting to help create rational, achievable goals. This set me out on the research path to look into other popular goal-setting strategies and frameworks that exist and seeing how these might work for social media marketing. Keep reading below to see five amazing strategies that I found. And feel free to share any thoughts on the way that you’ve gone about setting strategies for your social media marketing. 7 Popular Goal Setting Strategies for Marketers to Try What you get by achieving your goals is not as important as what you become by … [Read more...] about 7 Goal-Setting Tips For Social Media Marketers
Naturally, business owners look for justification when investing their money in marketing. Clients who are not familiar with web marketing at a basic level can be hard, if not even impossible to please. I always ask my clients for the short and long-term goals to set realistic expectations. I use this as an opportunity to explain the right way of measuring marketing success. Progress Signals & Conversion Goals I think of progress signals as the bright light illuminating from a lighthouse at a distance. When your signals illustrate a positive trend, you know that you are in the right direction. Otherwise, you steer left/right to realign to your destination. Impressions, CTR, traffic, and of course keyword rankings are all examples of progress signals. I cover this and why keyword ranking is only a progress signal and not a success metric further in this post. Conversion goals are a success metric. Different from progress signals, success metrics are actual proof for return – … [Read more...] about How to Set Website Progress & Success Signals
Every website has a purpose, including small steps for users to complete as well as the more important desired activity. Think registering an account (micro conversion) and completing an order (macro conversion). Goals are there to help us track these activities, to help us make it easier for people to complete them on our sites, and to measure success of the website and its marketing activity. In order for Google Analytics to work for every website, Goals need to be configured in each account depending on the content of the website. Even if you’ve already set goals up, it’s good to have a think about anything else you could use this functionality to track. I’ll be covering different types of goals available, as well as how to use the reports available. Types of Goals There are four different types of things you can set as a goal in Google Analytics: Destination (URL) Event (often interactions) Time on site Pages per visits These four work well for different types … [Read more...] about Back to Basics – Goal Reports in Google Analytics