You might have a tried and true method when it comes to your content, but you want to make sure you don’t stick to it all the time. You can always use parts of the method to create excellent content your clients want to see, but you need to make sure you spruce things up and grab their attention. Apple does this regularly, which is why their ads switch from being fun to emotion-filled and back. They always make sure to capture their audience’s attention through new things, keeping everyone coming back for more. … [Read more...] about 10 Content Creation Lessons From Apple
Help with apple pages
Siri shows you want amounts to a search engine results page and then focuses on the profile of the top result. It then asks if I want to “Call, get directions or skip to the next one.” From an individual profile page I can initiate a reservation (manually or verbally), which is a nice feature. If I say “make a reservation at 7pm” it will show me all the restaurants in my search result data set that have open tables at the desired time. … [Read more...] about Google Vs. Apple Maps (And Siri)
To date, Google+ hasn’t really generated enough hype to merit the attention businesses are putting towards Facebook and Twitter. But with new social capabilities and a stronger push on Google’s part, that is quickly changing. It’s time to start to thinking of Google+ as an equal to your other channels and do what you can to maximize your presence on it and integrate it into your digital strategy. Like with your other social media channels, encourage your customers to “+1” you and post about their positive experiences with your business. The results of your efforts may appear insignificant in the short-term, but could have long-term implications on your SEO presence. … [Read more...] about Start Getting Your Business Ready Now For Apple Maps, Google+ Local
A little testing of Chomp reveals that it is a little more sensitive to keywords than the App Stores themselves – but much needs to be done. Don’t forget, there are now well over half a billion apps which have been downloaded over 25 billion times. … [Read more...] about Is Apple Is About To Launch A New Global Search Engine?
iOS6 now announced, and Siri will get to do new things. She’s learned about sports, The Verge reports. Asks for score of last Giants game, we get little stats coming up. Asks for National League Standings, a little card with those comes up. Asks about restaurants, and a page comes up with info integrated from Yelp and OpenTable. Seems like Yelp will finally get more visibility here. … [Read more...] about Apple WWDC Keynote: Retina-Display MacBook Pro, iOS 6 Gets Facebook, Smarter Siri & Apple’s New Maps