A truly unique description of the services you provide and how they relate to this location. Don’t be scared to link out to internal elements such as blog posts or case studies of jobs in this location. Likewise, link out to any external assets that are highly relevant to your services and that location. Mention any accolades or ties to the local area. … [Read more...] about Local SEO Landing Pages 2.0
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All three plugins have identified schema.org Product markup, including properties for image, name, brand, manufacturer, model, product ID, offers and description. They’ve also identified the on-page markup for reviews and ratings. … [Read more...] about Use These Tools To See What Entities Are On A Web Page
I gave it a whirl last night and also talked with cofounder and CEO Max Ventilla, a former Googler, about the service. Ventilla isn’t the only Googler involved in the project. There five from Google in all, including former Google News product manager Nathan Stoll. Another five were formerly with Yahoo, Ventilla said and a further five come from other tech companies, giving the company currently 15 employees. It has funding from August Capital and from individual investors such as Sep Kamvar, Marc Andreesen and Jim Lanzone. … [Read more...] about Aardvark “Help Engine” Opens To Wider Use
Here’s an example of this tactic in action by Lululemon. As a technical athletic apparel company, they know the importance of comfort for their customers. Thus, they use lifestyle photos to deliver the message and add a short description to clarify everything in several sentences. … [Read more...] about How to Optimize Instagram Business Page for eCommerce (Step-By-Step)
That said, R is an open-source, free statistical engine and programming language that will let you analyze huge datasets. Companies like Revolution Analytics and Statsoft build add-ons and front ends to make it a bit easier and scale it, too. There’s a pretty steep learning curve, though, so only pick up R if you know you’ll be doing some industrial-strength stuff. … [Read more...] about What Is In Your Enterprise SEO Toolkit?