Ten years ago, the world was just warming up to the power of social media and its influence on the World Wide Web. Back then, most consumers were just starting to become aware of YouTube’s marketing power, Facebook was starting to open itself up to audiences outside of college students, and blogging was just starting to become mainstream, as everyone from CNN to Mashable began investing in new, niche content in the form of top lists and how-to articles. … [Read more...] about Do organic keyword rankings matter anymore?
Getting started If you haven’t started testing ETAs, and you’re managing updates for a lot of ads, Brad Geddes, founder of Adalysis and Certified Knowledge, suggests upgrading ads that can share a “common” description at one time. “For instance, if you have grouped products by campaigns, do a campaign by campaign upgrade so that you can share the description among the ads in that campaign.” … [Read more...] about Expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31
SMX West goes beyond the 60+ sessions, keynotes, clinics and special Google and Bing tracks. You’ll have opportunities to connect with the search marketing community at multiple networking events including the recently announced Google Dance and Janes of Digital. You’ll also find solutions that make your life easier in the Expo hall. … [Read more...] about Be the first to see the updated SMX West agenda
As mentioned above, this ad falls under the reminder ad guidance because it contains the drug’s brand name but does not address the disease or condition it treats. If it did, “fair balance” would apply, and the risks would need to be disclosed. This obviously is not possible, as it would be significantly longer than standard text ad character limits. … [Read more...] about The essential guide to pharma SEM
Most couples are more likely to choose gifts on their own without input from their significant other. This means people don’t always get what they want. The screen shot below shows what people want for Valentine’s Day vs. what they get. I find this useful, and it helps guide/inform my Valentine’s Day advertising spend. … [Read more...] about What’s love got to do with Valentine’s Day?