Now that there are thousands of free channels that cater to niche demographics with specific interests, it’s easier than ever for brands to identify relevant environments that can be targeted for conversions. The online landscape of today allows businesses and brands to focus on maximizing qualified conversions, rather than trying to gain as much traffic as possible with the hopes that a particular portion is going to convert into a sale. … [Read more...] about Do organic keyword rankings matter anymore?
“Don’t stress about using every available character of text. In headlines we found that there isn’t much difference in CTR between longer and shorter ones. For the new longer description though, we see that longer ones outperform shorter ones. This is in line with Google’s own guidance that sometimes short headlines are all you need, especially when you have a well-known brand.” … [Read more...] about Expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31
Programmed by the Search Engine Land team, the agenda features 60+ sessions, keynotes, clinics and special tracks by Google and Bing to fit your experience and skill level, whether you’re a veteran or just getting started. As past attendees can attest, you’ll leave the show with new tactics you’ll implement immediately. … [Read more...] about Be the first to see the updated SMX West agenda
Justin Freid is a digital marketing veteran with over 12+ years of experience helping some of the largest brands in the world leverage the digital landscape to connect with their target audiences. Currently leading the SEM, SEO and social media teams at CMI Media, a WPP Company, Justin helps pharmaceutical companies create and execute digital strategies. With experience in industries such as finance, insurance, pharma and CPG, Justin brings a unique approach to clients. His expertise across all facets of digital marketing creates an interconnectivity between efforts, leading customers further along down the conversion funnel. … [Read more...] about The essential guide to pharma SEM
Most couples are more likely to choose gifts on their own without input from their significant other. This means people don’t always get what they want. The screen shot below shows what people want for Valentine’s Day vs. what they get. I find this useful, and it helps guide/inform my Valentine’s Day advertising spend. … [Read more...] about What’s love got to do with Valentine’s Day?