Okay, so maybe that’s a little extreme – a murderer is likely either sitting in prison, or doing everything in his or her power to avoid being found. So, in a world where virtually everything can be found online, and once something’s posted it never really goes away, people rely on online reputation management (ORM) to help change what people see. In many cases, this presents quite an ethical dilemma. Content – More Than SEO We’ve known for a long time that our websites need to have content written for readers first and search engines second. But, since ORM is designed to generate positive results in the top of the search engines to push the negative ones down so they’re less likely to be seen – there’s a point where you have to decide if the money for the writing or SEO gig is worth helping a person or business attempt to undo some damage. A while back, I received an order from a client I’d been working with for years. In my eight … [Read more...] about How Ethics Apply in Online Reputation Management
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Google conspiracy theories aren’t new. Everyone likes to believe their rankings have tanked thanks to something other than poor-quality content or bad linking practices. In reality, a lot of people are guilty of less-than-great SEO. At the same time, it’s hard to ignore the fact that some businesses, no matter how “white hat” their methods, can never seem to gain traction in the SERPs. If you’re having trouble getting the traffic you want, it might just be conspiracy fact. A Small Business Problem: The Adwords Platform Isn’t Very Friendly One of the first nuggets of marketing advice you’re given, as a small business owner, is to market online using Google Adwords. It’s supposed to be a relatively predictable, and affordable, method for generating new leads. But, that train left the station years ago. Google Adwords is expensive, and it’s mostly where large corporations (or super-savvy and experienced marketers) play around with ad … [Read more...] about Does Google Discriminate Against Some Businesses?
I just had to audit one of my websites, and while it was a long and painful process (as always), I’ve discovered and fixed many problems I didn’t know existed. There are a number of reasons why you might want to audit the SEO health of your own site. Maybe you own the site and you haven’t checked in a while, and you’re looking for a DIY solution rather than an expensive external audit. Maybe you just bought the website and you want to make sure everything is in order before you proceed with your plans. Maybe you’re the third-party auditor and you’ve been contracted to check on the health of a client site. No matter the reason, there will be a lot of factors to check, and you have to be comprehensive. Missing one factor can be a hit to SEO moving forward, and an old, lingering problem can compound if left alone. Here’s what to check, and how to check it. Author Note: This is all about SEO on your own site. For off-site SEO or competitive … [Read more...] about A Guide to Auditing a Website’s Onsite SEO Health
From an anonymous search engine marketing company working in the payday loan space. Published anonymously to avoid possible retribution from Google or other companies. Google has taken some dramatic steps in recent months to address quality issues in its search results. Since the beginning of 2012, Search Plus Your World, Panda 3.2, Ads Above the Fold, Venice, Panda 3.3, Panda 3.4, Panda 3.5, Penguin, Panda 3.6, Knowledge Graph, and Penguin 1.1 updates have all been rolled out in addition to countless other changes to ranking factors, the algorithm, and the search results page. So why are the results to some search queries still so bad? Payday loans, while much maligned, are a credit product that some un-banked and under-banked Americans are forced to rely on. Regardless of its politics or opinion of the product, as the arbiter of search, it should be Google’s goal to serve the highest quality, most relevant, and authoritative results to its users in the organic results, in the … [Read more...] about Why Google Hates Payday Loans (But Loves Profiting from Them)
Search Engine Land’s SMX East is every SEO and SEM’s dream: a tactic-packed agenda, more than 100 dynamic and authoritative speakers, keynotes, exceptional networking, and more. If you’re involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s bottom line) to attend. The SMX East conference program is huge! It features multiple tracks filled with sessions that cover: All of the search marketing topics including search advertising, SEO, technical SEO, analytics and more. For all experience levels, from beginner to advanced. There’s something for everyone… all the time. You’ll learn proven tactics and techniques you’ll put to work immediately to harness the opportunities and cope with the challenges. It’s the ultimate survival guide to the dynamic and tumultuous world of search marketing. If this sounds right up your alley, read my preview and then … [Read more...] about Check out my BIG SMX East Preview. Then register & save!