It’s Not What – It’s How In the case of online review websites, there’s a big difference between taking time to acknowledge and reply to negative comments and simply deleting the negative reviews. A business always has the right to come back and comment to resolve or dispute the review, but actually getting them deleted is not easy. Why? Because the review platforms want their audience to know they can be trusted—and removing any negative content isn’t trustworthy. No one can reasonably expect any business to keep 100% of their customers happy 100% of the time. … [Read more...] about How Ethics Apply in Online Reputation Management
Hide online hacked
So, some people turn to the “dark side” of search marketing – “black hat marketing”. It’s against Google’s TOS, but that doesn’t stop many businesses from trying to game the system. For some, results come quickly, and it’s hard to argue with money in the till. At the same time, there’s that little voice in the back of your head that’s telling you, “This is wrong. You’re going to get caught, and your website is going to be toast!” … [Read more...] about Does Google Discriminate Against Some Businesses?
Duplicate content on your own site. If the same content is registering in more than one place, you either need to fix it – as in the case of duplicate product descriptions on thin pages – or canonicalize it, such as when a dynamic search makes multiple URLs for the same page. Duplicate content on another site, part 1. This is when the other site was the originator of the content, such as when you copied manufacturer’s descriptions for products, or a content writer blatantly copied content. Remove the offending content and replace it with original content. Duplicate content on another site, part 2. This is when another site has copied your content. Chances are this won’t penalize you, but you may want to report it to Google nonetheless. … [Read more...] about A Guide to Auditing a Website’s Onsite SEO Health
The second result (first organic result) is for a dance studio’s website that has been hacked and is redirecting/loading a broken lead gen or affiliate site. This site, according to OpenSiteExplorer, has 192 linking root domains, none of which include any anchor text about “loans” or “payday loans.” The spammers who hacked the domain most likely 301’d other domains they control to this one, probably cloaking them so only Googlebot sees them. … [Read more...] about Why Google Hates Payday Loans (But Loves Profiting from Them)
Social is an equally important factor that needs to fit into your search marketing efforts. But social is different, by its very definition. You’re exposed, you’re directly engaged, and it’s thrilling when it works and you’ve directly connected with your customers and prospects – but there’s nowhere to hide if something misfires and communities or memes turn against you. … [Read more...] about Check out my BIG SMX East Preview. Then register & save!