There’s no place more insightful than your own community—you’ll find plenty of ideas there if you just take the time to look at it. Being part of an industry often takes a lot of time, especially in domains that seem to be so competitive, in a never-ending effort to become better. However, sometimes we should just stop. And see what is it that’s missing—there’s always a glitch—something that our competitors haven’t discovered yet. Start from there. … [Read more...] about Monitoring Your Online Community to Increase ROI
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This is where you’ll see updates or Buzz posts from the people you follow. There’s nothing to sign up for or setup. If you use Gmail, you’re automatically following the people you email and chat with the most. Don’t use Gmail or don’t have contact there? We’ll get back to how to manually add people further below in this story. … [Read more...] about Google Takes On Twitter, Facebook & Even Foursquare
If you’re an employee of a global organization, a brief summary or photo about a business trip might prove interesting to the audience; however, be aware that Twitter isn’t merely a forum for your daily routine. It’s about establishing a common bond among your audience members. Try to resist the urge to share the details of your personal life. Remember too that a disclaimer stating “the opinions expressed here represent my own and not those of my employer,” just doesn’t cut it anymore. … [Read more...] about Getting Up Close and Personal Online Is Bad for Business
It almost certainly won’t be a “dislike” button, but it will give people a shorthand way to express other-than-positive emotions. That could mean an emoji-based interface, as some Facebook patents seem to indicate. Or it could be something else. Facebook CEO Mark Zuckerberg is looking to give people a way to express empathy for unfortunate news and events while avoiding the creation of a situation where people are seen to be down-voting others’ posts. Building a new system that finds that balance is “surprisingly complicated,” Zuckerberg said, but Facebook is close to releasing a test version. … [Read more...] about Will Facebook’s “Empathy” Button Be Good News For Marketers?
Google Domains – see if a domain is registered or purchase an unregistered domain. Google Merchant Center – upload data about your products so they appear in Google Product Search Google My Business – add or change information about your business so that it appears correctly on Google+, Google Maps, and other areas. Structured Data Testing Tool – see if your HTML is appearing correctly. Structured Data Markup Helper – if it’s not, you can use this tool to learn how to add structured data HTML to your pages. Email Markup Tester – see if your HTML email is using valid structured data. PageSpeed – learn how to improve the loading speed of your webpages. Custom Search – create your own search experience on your website using this tool. Webmaster Academy – learn the basics of creating a website and adding useful content. While they may not be essential, all of these resources can help you. Some may be more helpful than … [Read more...] about Google Search Console – The Ultimate Guide to Google’s Tool for SEO Experts