No, you won’t need night vision goggles or an invisibility cloak to monitor your community. What you do need is to pay attention to your surroundings—your referential universe is an endless source of inspiration if you just give it a chance. Working inside of a system often makes us lose what’s most important in succeeding—the holistic view of the industry. Now, let’s suppose I’m Peppercomm. In case you’re not familiar with that company, I’m a serious PR agency, always putting the interest of the clients first, working under the tagline of being a good listener. However, in my ambitious efforts to create compelling campaigns, I don’t seem to have the time to look around me and see if I’m missing something. DISCLOSURE: The example is just a pedagogical approach, randomly chosen, not paid and not on behalf of the Peppercomm agency. But today I just decided to contemplate the state of facts in my industry. I’m starting from … [Read more...] about Monitoring Your Online Community to Increase ROI
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Google has announced a new product called Google Buzz, which represents the company’s latest attempt to hitch its wagon to the popularity of social networking and, more specifically, the growth of social sharing and status updates. Many will call this a Twitter killer or a threat to Facebook. Certainly the company is targeting the audiences that Twitter and Facebook serve, but suggestions that Buzz will kill them are overblown. From Orkut to Lively to Google Friend Connect and beyond, Google has tried to succeed with social products that just haven’t caught on. There’s no guarantee Google Buzz will be any different. Google Buzz launches on two fronts, and Google has issued separate announcements for each: one on the Gmail blog and another on the Google Mobile blog. Here’s a quick look at how each one works, as well as more about Google Buzz in general. Google Buzz In Gmail Over the next couple days, Gmail users will start to see a new link, “Buzz,” … [Read more...] about Google Takes On Twitter, Facebook & Even Foursquare
Recruiters, prospective clients and fellow employees are all using social media to find out more information about the people they encounter in their professional lives. Keeping your personal life online separate from your professional life is very important. You don’t want professional connections knowing all about the ins and outs of your personal life. Job candidates and current employees should follow a few simple rules when communicating through social media. Professionals who fail to abide by these rules are at risk of missing out on job opportunities, potential termination from their current positions, non-acceptance into an institution for higher learning or professional organization and sometimes the awkwardness of someone finding out about a divorce or custody battle. Some things just need to stay private. A study conducted last year by Career Builder found that 37 percent of employers are screening candidates by searching their social media accounts, with Facebook … [Read more...] about Getting Up Close and Personal Online Is Bad for Business
Facebook’s Like button is about to have company. One question: Will marketers give it the thumbs up? It almost certainly won’t be a “dislike” button, but it will give people a shorthand way to express other-than-positive emotions. That could mean an emoji-based interface, as some Facebook patents seem to indicate. Or it could be something else. Facebook CEO Mark Zuckerberg is looking to give people a way to express empathy for unfortunate news and events while avoiding the creation of a situation where people are seen to be down-voting others’ posts. Building a new system that finds that balance is “surprisingly complicated,” Zuckerberg said, but Facebook is close to releasing a test version. Marketers will be closely watching what Facebook comes up with. Currently, businesses have to dig to see negative feedback about their posting activity on Facebook Pages. Within Insights, at the post level they can see how many people hide a post, hide all … [Read more...] about Will Facebook’s “Empathy” Button Be Good News For Marketers?
By Sean Webmasters, SEO experts, and digital marketers are always looking for new and powerful SEO tools to make their jobs easier and help their clients reach more potential customers. There are a lot of tools out there, but some of them are not as good as others, and some require webmasters to pay a hefty fee to access. But there’s one powerful tool that’s both very helpful and totally free, but strangely not everyone uses it. I know because some of our clients now who have their own IT and digital marketing teams have never heard of it. It’s the Google Search Console (previously called Google Webmaster Tools), and it’s something every designer, SEO expert, and marketer needs to know about. This is an extensive guide to Google Search Console. What is Google Search Console? Google Search Console, or GSC for short, is a tool Google provides for free to help webmasters manage the search function on their website. It contains tools, reports, and other … [Read more...] about Google Search Console – The Ultimate Guide to Google’s Tool for SEO Experts