Erik Newton Over the last 2 years, BrightEdge covered Amazon organic optimization as part of its vertical search optimization (VSO) series; since then Amazon Advertising has also emerged as the third-largest advertising platform. Here is more information on what that means for your brand strategy. An estimated 70 percent of Americans with a minimum of $150,000 or more in income and shop online also have an Amazon Prime membership. The ecommerce giant shipped more than 5 billion items in 2017 through their Prime program around the world. In 2017 they also posted an incredible net sale revenue of $177.97 billion, a 31 percent growth over 2016. This impressive growth has been driven by the 310 million active customers that use the Amazon platform, and the more than 353 million products currently listed on the site, including their marketplace sellers. Not only does the platform offer an incredible number of products and customers, but advantages such as the two-day … [Read more...] about Amazon Advertising is Now the Third Largest Advertising Platform
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Over the past few weeks, Google rolled out an impressive number of new services and apps to make our busy lives easier and more organized. From Google Tasks to Android Chats, it seems like Google is almost ready to cover it all. But let’s hear what our experts - Arianne Donoghue, the Strategy Director at Epiphany Search, and Aleyda Solis, Founder at Orainti - have to say about the biggest headlines that impact our digital future on our Facebook live broadcast of Search Marketing Scoop podcast, today at 12:00pm EST. Tune in to get some real insights and share your biggest concerns in real-time. And most certainly read on to learn about the new video ad format to reach a wider audience, see how you can Talk to Books with Google, and how to make sure you are using Gmail’s potential to its fullest. GOOGLE SEARCH NEWS Google Updates Its Core Search Algorithm Google has announced that it updated its core search algorithm. This is a routine, broad update that was released on 16 … [Read more...] about Google News Digest: Introducing a Revamped Gmail, Google Tasks and New Video Ads Format
Like any other large-scale change to Google’s search infrastructure, Google’s decision to adopt mobile-first indexing has prompted a mixture of confusion, intrigue, and excitement. This post will explain what mobile-first indexing is -- e.g., it is not two indexes running in parallel, it is a single index of desktop and mobile pages -- and how it affects you. It will also look at what steps you can take to improve the experience for mobile visitors to your website and help you make important marketing and financial decisions on the relative importance of mobile and desktop traffic. Before we do any of that though, let’s look at some hard data. It can be difficult in a world of proclamations about “the death of desktop” to gauge whether mobile traffic is important to your business and how important it is relative to desktop traffic. Some of the Facts About Mobile Traffic A search on Google for “desktop is … [Read more...] about The Mobile-First World: Is It Time to Batten Down the Hatches?
“Latin America” is a term that identifies the countries throughout the Northern, Central, Southern and Caribbean Americas where Romance languages are the primary tongue, which counts a combined population of about 600 million people. LatAm is also home to a regional economy of $6 trillion (World Bank figures for all countries) and an e-commerce industry that’s valued at $88.3 billion in 2015 and growing by 24.2% annually (eMarketer study). When it comes to Latin America’s status among digital marketers, one major theme rings out: Latin American customers cannot be ignored by any business that is serious about international growth. Part 3 of the cross-border series for search marketers provides several useful learnings to consider when establishing a Latin American strategy, from opportunities to challenges and beyond. While Latin America encompasses more than 20 countries, one thing to know is that there is a sizable discrepancy between the two major leaders … [Read more...] about Landing An E-Commerce Strategy In Latin America
Asia Pacific, or APAC, includes countries along the Pacific Rim of Asia and Oceania, each of different sizes, cultures and developmental statuses. In aggregate, this region of about 20 countries counts near 4 billion people and $24 trillion in aggregate GDP (summed World Bank population and GDP figures, also used in the Excel charts below) and has exploded onto the digital scene. In fact, according to a recent eMarketer study, APAC has already usurped North America for the title of global e-commerce heavyweight in 2014 and is still growing fast, with total sales estimated to exceed $1 trillion in 2017. This final segment of the cross-border series dives deeper into the opportunity available in APAC, providing considerations and best practices useful for digital marketers looking to establish an effective strategy in the region. One of the most important things to keep in mind when approaching APAC is that the region is highly diverse and segmented, spanning the mature countries of … [Read more...] about The Cross-Border Series Part 4: Advertising In APAC