When thinking about the future of organic search, common considerations include the impending mobile-first index, machine learning, AI, natural language processing, voice search, site speed, HTTP 2, personalization and consumer behavior changes led by the Internet of Things and digital assistants. However, during an inspirational Future of Search meeting with the Bing team and Rik van der Kooi, corporate vice president for Microsoft advertising worldwide, discussion focused on a different topic — how chatbots could form a much greater part of the consumer search experience. Van der Kooi explained that since May in the US (Seattle area), Bing has been testing chatbots directly in paid and organic search results, as shown below. While chatbot integrations have been in the news over recent months, most people outside of the Seattle area won’t have seen them in action or truly considered how such integrations could be used. For instance, if chatbot integrations within search … [Read more...] about Will chatbots become part of the consumer search experience?
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Search arbitrage is the practice of sending paid clicks to landing pages that offer AdSense or search partner results and then profiting off the click on your site. The idea is that you pay less to attract the traffic than you make from driving the traffic to the other advertiser, thus earning money. The practice was rampant many years ago. AdWords policy updates and the increased challenges of earning a margin via this method have largely stamped it out. But, not entirely. Ask.com in particular has been using this method for years. In fact, 6 years after Danny Sullivan pointed it out and Ask.com blamed it on a mistake by a vendor SEM agency, Ask.com arbitrage ads still litter the SERPs. Google’s Arbitrage Policy In early 2007, Google updated the Quality Score algorithm to factor landing page quality into the QS calculation; formerly, QS used signals from the ad text only. In September of that year, almost exactly seven years ago, Google announced that “arbitrage … [Read more...] about Will Ask.com Google Arbitrage Ever Stop?