On Friday the 5th of April, pages and sites all over the show were reportedly dropping off the face of Google Search Console. The next day, Google reported having fixed this de-indexing issue, declaring it the result of a ‘technical issue’. They then retracted this statement, responding to further complaints that the issue seems to be taking longer than initially expected to fix. While the issue was officially resolved on the 11th of April – almost a full week later (yikes!) – the industry is still picking their feathers back up and are scrambling to know what they can do to get their pages re-indexed. So what happened to Google for this issue to happen? And why did it take so long to fix? We give you the lowdown below. *We will be using local New Zealand time for all dates and times mentioned in this blog post. The Google De-indexing issue in a nutshell There was an uproar of complaints from many SEO agencies and site owners alike reporting that their sites … [Read more...] about The Lowdown on Google’s April De-Indexing Issue
High ranking keywords on google
The good news: Showing up in Google’s search engine can be extremely beneficial to your local business. The bad news: Google doesn’t care if you rank high or low. It cares only that there are quality results that answer the query to the total satisfaction of the searcher. So the pressing question is, how do you rank higher on Google Maps and Google local search results? This list of local ranking factors is not exhaustive nor in priority order, but grouped into general categories which you can jump to as follows: Housekeeping Signals 1. Branding 2. Domain nameexact match domain (EMD) penalty. On the other hand, including a keyword as part of your domain (e.g., www.FirstStreetDental.com) can help you as a local business if it’s tied into your brand name. Search algorithms are getting better and better at weeding out low-quality results, so make sure your domain doesn’t look like spam. 3. Hostingspeed up your web pages. Using Accelerated Mobile Pages and/or … [Read more...] about How Do I Rank Higher in Google Local Search? Our Checklist for Local SEO
PPC advertisers are constantly looking for long tail keywords because they are more likely to generate quality clicks at a lower CPC than more general and extremely competitive keywords. For example, “buy an affordable black dress online” versus the more general (and expensive) “women’s black dress” or “women’s clothing”. But how do you find valuable long tail keywords? Below are some best practices for identifying long tail keywords for accounts of all sizes. Use The Search Box on Google.com This is the simplest and most effective way to generate long tail keywords. Simply go to Google.com and starting a search with a term you related to your business or market. Google will start suggesting search terms, just like it does for real searchers. These are terms that you should consider targeting because it is likely that google users will use them to search for your product or service. As you can see in the image above, Google is suggesting … [Read more...] about 7 Ways To Identify Long Tail Keywords On Google AdWords
The evolution of Google’s search engine result pages (SERPs) over the past few years has lowered the emphasis on achieving top organic rankings and opened up tremendous opportunities. One of the most significant updates, the Knowledge Graph, has made discoverability even easier. To put it simply, both producer and consumer can benefit from its existence. In this post, we are going to take a closer look at exactly what the Knowledge Graph is, then move on to explain how you can best influence it to drive more visitors to your website. Let’s start by setting the scene. What the Knowledge Graph is and Why it Exists Google has been rolling out updates over the past few years that intend to infer what people are trying to find when they search for something, rather than simply taking a literal view of the keywords they use. This evolution of piecing together context and other semantic data has brought about entity-based search, which helps connecting different pieces of … [Read more...] about Maximize Your Reach on Google’s Knowledge Graph
Have you ever wondered why some sites rank high on Google when they aren’t optimized for search engines? Or even worse, when they barely have any backlinks? I’ve been asked this question a lot over the last few months, so I thought I would write a blog post explaining why that happens. Here’s why some sites rank high when they aren’t optimized: Reason #1: Click-Through Rate Part of Google’s algorithm looks at a click-through rate. It calculates it as a percentage, reflecting the number of clicks you receive from the total number of people searching for the particular phrase you rank for. The higher the percentage, the more appealing your listing is compared to the competition. And if your click-through rate is higher than everyone else’s, Google will slowly start moving you up the search engine results page, as this algorithm factor tells Google that searchers prefer your listing. Looking at the click-through rate isn’t enough, however, as … [Read more...] about Why Some Un-optimized Sites Rank High on Google?