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Google AdWords is implementing a new policy that will prohibit ads promoting bail bond services. This policy will come into effect July 2018.Ads for bail bonds services are being banned, Google says, because studies show they exploit vulnerable demographics and ultimately lead to long-term debt.”At Google, we take seriously our responsibility to help create and sustain an advertising ecosystem that works for everyone… We made this decision based on our commitment to protect our users from deceptive or harmful products.”This is said to be largest step any corporation has taken against the promotion of bail bonds services. … [Read more...] about Google to Ban Ads for Bail Bonds, Effective July 2018
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When starting out with a new search effort or performing a keyword refresh for an existing website, the options for discovering new keywords are limited only by the SEO’s imagination. From the Google Adwords Keyword Tool, to digging through analytics, to leveraging sites like Soovle that discover ‘suggest’ keywords across multiple search engines, keyword discovery options abound. Building a pool of potential keywords to optimize for, however, is only half the battle. For those websites driving visitors to a ‘conversion event’ (e-commerce, asset download, form completion, etc.), different keywords will convert at different rates. Not all keywords are created equal and your website might be optimized to convert better for some keywords versus others. Finding out a keyword converts poorly after spending the effort to work your way up the organic search rankings can be a time consuming and frustrating process, but there is a way to shortcut the process and … [Read more...] about How to Leverage PPC to Discover High-Converting Keywords for SEO