Search marketing firm iCrossing just released the results of a mobile Web usage survey with 1,001 US residents over the age of 16. The study found that about 30 percent of mobile users access the Internet, but among that population 75 percent used search. Assuming the survey methodology is sound and statistically valid, the findings are striking and have powerful implications. Here are some of the top-level findings from the report: 30 percent of mobile users access the Internet on their mobile devices, with 50 percent doing so several times a week and 75 percent of those who access the mobile Internet conduct searches on their mobile devices Search engines rule over carrier search functionality: Mobile searchers prefer navigating directly to mobile-specific versions of major search engines such as Google, Yahoo!, MSN and Ask to using carrier-supplied search functionality Maps/directions, weather and local information are the content categories of greatest interest to mobile … [Read more...] about iCrossing Finds High Demand For Search And Local Content Among Mobile Users
Quality people to fill high-profile SEO jobs are in high demand. There is a talent war ongoing between advertisers and tech companies that compete ferociously for SEO people who have data science knowledge. That talent is scarce and comes at a premium price. One of the reasons this talent is so rare is because the SEO world moves at a fast pace, presenting unique challenges for its practitioners. Search data is now being encrypted, for example, so keyword data is no longer available for organic clicks. This encryption was done quietly and without fanfare. Only SEOs with a deep technical understanding and a passion to follow the game as the rules change will be successful. Finding A Purple Squirrel In the world of headhunting, we call these ideal employees purple squirrels. You only find one of these once in a lifetime. They are game changers and visionaries. They are most difficult to find and even harder to keep from being poached once on board. This tempts many employers to ask the … [Read more...] about SEO Talent In High Demand — How To Hire An SEO
The role of demand generation in B2B marketing is to create demand for an organization’s product or solution. But it’s not just lead generation; software provider Marketo contends that demand generation “also includes the conversations and activities that occur prior to the lead being passed to sales.” SEO professionals should not be left out of the demand generation conversation happening in B2B organizations. It is easy for this to happen, since there is often a misconception that SEO is primarily about keyword performance (i.e., search engine rankings) and early-stage traffic acquisition. In fact, organic search traffic can represent a key channel for demand generation teams to leverage and demonstrate performance, regardless of a prospect’s place in the buying cycle. Here are a few examples of where we find SEO performance being overlooked by demand generation marketers, and what you can do differently in your situation. Landing Pages On Subdomains … [Read more...] about How To Tie SEO With 3 Popular B2B Demand Generation Initiatives
SMX West pre-conference workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. All workshops will be held on Monday, March 20, and are conveniently located at the San Jose Convention Center. 2017 brings a revamped lineup and fresh takeaways. Keep reading for workshop previews! Each workshop provides: a full day of in-depth instruction from respected search marketing leaders. an intimate learning and networking experience with like-minded professionals. actionable takeaways that you’ll put to use immediately. Select from one of our six outstanding SMX workshops NEW Mastering Social Media Advertising: This workshop, designed for paid social media marketing practitioners and managers, will take a deep dive into getting more out of paid social — from advanced-level learning on creative strategies to efficiently managing all your paid campaigns. Learn more. NEW Search-engine Friendly Mobile Design & Development: Gain … [Read more...] about Want to become a high-impact digital marketer?
This post was sponsored by Contentmart. As the internet becomes more and more accessible to people all over the world, providing relevant and high-quality content is vital to drawing in readers. Contentmartis committed to providing substantial messages and content so you can focus on more important aspects of your business. We are dedicated to offering you the best content without going through the rigorous hassle of conceptualization and execution. Why is high-quality content so vital to your online success? A map of the world in terms of digital exclusion In 2015, a third of a billion people first ventured onto the internet. Many more are likely to come online for the first time in the future: by 2020, 4 billion people will be online around the world. And these new ‘netizens’ aren’t only coming from remote villages in third world countries, it’s thought 15% of adult Americans and 20% of adult Britons aren’t yet online, and there are active programs to … [Read more...] about ContentMart: Counteracting Content Demand SEJ