The relationship between a business and its SEO consulting firm is a delicate balance of give and take. In order for an SEO strategy to deliver the best results, the SEO consultant must give accurate and useful recommendations, and the client must take that guidance and implement those recommendations. This is a team effort where the consultant solves problems and mentors the client, and the client then learns and implements. Seems fairly straightforward, but it’s not always so. You have no doubt experienced this in your business. A project can have great energy at the outset. But as time passes, progress can be delayed and momentum stalled for a variety of reasons. Here’s the good news: We’ve observed that there are five common roadblocks affecting SEO consulting projects that can absolutely be surpassed — once you know how to identify and push through them. Many potential failure points can be addressed even before the project starts, for maximum results. In … [Read more...] about 5 Reasons Your SEO Consulting Project Is Failing and How To Turn It Around
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Search engine optimization (SEO) strategy can be what sinks or floats the “ship” of a modern web-based business. SEO is at the heart of what allows a brand to thrive in an age that places such great importance on the web. The SEO consulting services you choose can make all the difference in your company’s success. Choosing between an individual contractor and an established agency can be difficult, especially if both appear to have attractive benefits. Here’s a look at some of the greatest differences you’ll find between the two. The Differences Between an SEO Consultant and SEO Agency The first step in making your choice is recognizing what makes an agency, an agency. SEO agencies use collaboration amongst team members to come up with the right strategies to improve website performance. A good agency will gather together the brightest minds in the industry with specialists in each sector of SEO – semantics, keyword research, site design, content, … [Read more...] about SEO Consultant Or SEO Agency: Which Is Best For Your Business’ Needs
Search engine optimization (SEO) is one of the most important aspects of doing business today. As such, it deserves attention from experienced SEO professionals. Trusting your brainchild with just any SEO consultant can be a big mistake. You worked hard to create your brand – don’t let a rookie or inexperienced mid-level consultant make poor decisions. Your consultant should build your progress, not obstruct it. Learn how to tell expert professional SEO consultants apart from the novices, for the benefit of your business. Why Hire Professional SEO Consultants? If you’re a new startup or modest small business, it can be tempting to hire cheaper, less experienced SEO consultants. If this is all that your budget allows, it’s still better than no SEO professional at all. Many people start with freelancers and work their way up to actual SEO agencies. Yet spending the extra money on a trusted professional to begin with can shorten your timeline to success. This … [Read more...] about Senior SEO Professionals vs. Rookie/Mid-Level SEO Consultants: A Game of Numbers and Risk
Jessica Bowman’s article in the Winter issue of Search Marketing Standard, “Bringing SEO In-House,” defines the In-House SEO Life Cycle as: Courtship, Honeymoon, Reality, and Synergy phases. In the courtship phase you recruit the best in-house SEO possible. When the honeymoon is over, reality sets in. That’s when you have a chance to develop synergy. She also suggests two different options for your in-house search marketing team: All In-House or Hybrid Outsourcing. Based on our experience at Red Door Interactive, there usually seems to be a certain amount of outsourcing by in-house teams, even though the company does SEO in-house. We’ve consulted with companies about the in-house SEO conundrum for years now and find that Bowman’s Hybrid Outsourcing model works well for conducting SEO in-house and typically yields remarkable results. That’s because there are many experts in the field who can make problem solving much quicker and easier, allowing … [Read more...] about Lessons Learned As An In-House SEO Consultant
About a year and a half ago, I had an unfortunate run-in with a San Jose auto repair shop that resulted in a post about my experience that I thought would be a good case study for local businesses about how poor offline behavior can result in a disastrous online reputation. Fast forward to a week ago and someone portraying themselves as a loyal customer of the business posted a couple of comments on my blog impugning my reputation, questioning my motives and suggesting that the business sue me for “wrongful defamation,” whatever that is. Whether or not the commenter was in cahoots with the company—I think they were, but I have no proof that is the case—they were representing the company. I just don’t think they were representing them very well. And I wondered if the company in question even knew this was happening. Then some joker who is link building for a competitive business leaves the following comment on the post: “transmission repair san jose … [Read more...] about Do You Know What Your SEO Consultant Is Doing To Your Online Reputation?