It's funny that we use terms like "expert" to describe an SEO. When looking for someone to help us get us top search engine rankings, we often look to see who the experts are. Last time I checked, we don't look for "expert lawyers" or "expert doctors" or "expert plumbers". No, we look for professionals. However, we do often look for experts at certain subsets. Such as lawyers that are divorce experts, doctors that are cancer experts, plumbers that are... um, clog experts, and so on. So why do we look for SEO experts? Can anyone truly be an expert in all things related to SEO? Perhaps. Just like doctors can be experts in multiple areas, lawyers can be experts in multiple fields of law, and plumbers can be experts in multiple types of... um, clogs, SEOs can be experts in several areas as well. But an expert in all of them? Hmmmm, not likely. So when you're looking for an SEO expert, what do you expect to find? Someone who is an expert at on-page optimization? Someone skilled at link … [Read more...] about What Do You Expect Your SEO Expert to Know?
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Whether you've hired a search marketing agency or are using in-house resources, how do you know if your B2B SEO expert is doing a great job? Three simple questions that all business marketers should ask about their B2B SEO program are: How does our SEO plan differ from a consumer-oriented (B2C) SEO program? Specifically what B2B SEO methodologies are you implementing? How does the SEO program directly contribute to my business goals and marketing objectives? 1. Unique Aspects Of Your B2B SEO Plan Evaluate your expert's understanding of your specific B2B market. Ensure that you are not getting a one-size-fits-all solution. While many fundamental elements of SEO implementation remain the same for B2B and B2C websites, make sure your SEO partner understands the ways in which you want to engage your business audience. Specifically, do they understand your customers' research and buying process? Ask your expert about how your SEO Plan and Keyword Map addresses searcher behavior at each … [Read more...] about 3 Questions To Ask Your B2B SEO Expert
However, with conversations in the first quarter of this year still swirling around ad blocking and earned versus owned media, I believe that going forward, 2016 will be a very exciting year for SEOs. Based on my own experience and client comments and feedback, I foresee a couple of major shifts occurring. 1. Diversification Of Search Boxes Search will go far beyond Google as brands start to focus on their visibility (rankings) inside other search boxes. More and more brands are already asking questions like “Why am I not ranking #1 in Amazon?,” “Why is my business not on Google Maps?” or “Why can’t anybody find our videos on YouTube?” Others are starting to focus more on the discoverability of their content on portals like WebMD, entertainment channels like Netflix and shopping sites like Walmart and NewEgg. 2. The Rise Of Social Search This is closely linked to the changes in search behavior as we see more social networks extend their search … [Read more...] about Where Will SEO Go This Year?
With Halloween just a few short days away, it seems that everyone has spooky thoughts on the brain—and that’s ok, just as long as everything scary is in your head, and not on your website. There is plenty of room for surprises and unpredictability when you’re planning for Halloween, but NOT when you’re planning your SEO strategy. Unfortunately, the scary truth is that SEO can be uncertain, and too many people have fallen prey to SEO bad practices that have ultimately lead to the demise of their rankings. Read below to find out more about some of the worst SEO horror stories, and then learn from the mistakes of others so that you don’t end up with any SEO skeletons in your digital closet. BMW Used Black Hat Tactics This story is pretty surprising to me seeing as how BMW is a well-known, established, multi-billion dollar company. It turns out, it doesn’t matter how much credit your name holds. If you mess with the proverbial SEO gods (aka Google and … [Read more...] about SEO Horror Stories to Scare You This Halloween
This article aims to provide valuable information that will help small business owners to leverage the benefits of launching their business online. Is it really easy for them to handle their business and online stuff together? Well… I would say it’s not that easy, though it’s not that much harder as well! Starting a local business and expecting local customers from offline marketing techniques like word of mouth publicity, local daily ads and other offline stuff is understandable but running your business online and targeting customers and sales on the web is another thing and it requires special tactics. I am going to explain some of those tactics in this article that will give you immense knowledge, confidence and determination to get started with your business online. Steps to put your business online: The foremost step is to have a neat and clean website depicting your business specifications and services. Many a times I have seen people giving not much … [Read more...] about Do You Really Need an SEO Expert for your Local Business Website?