Hiring a search professional for an in-house role can be a daunting task. SEO as a profession lacks a large, experienced talent pool, and it is especially rare to find good search marketers with in-house experience. However, an individual with the right personality, skills and background can make a great addition to your team, even if they have not worked in the industry before. There are a number of attributes you should look for when hiring an SEO: the key is finding the combination that is right for the role you are hoping to fill. Independent learner There are perhaps few fields as dynamic as SEO. Being on top of your game means staying on top of new developments both in the SEO realm and in disciplines related to your company’s business. Accordingly, the ability to monitor new information and integrate new knowledge into one’s work is a key skill for a search professional. For a position requiring SEO experience, does the candidate follow any search-specific sites or … [Read more...] about Attributes To Look For When Hiring An In-House SEO
Usually over lunch a business owner turns to me and says something like, I came here to learn more about all this search engine stuff and what I learned is that I need to hire somebody to do this, but how do I do that? Or, how did you get your job? This has happened enough times that I thought it would serve well for me and those looking to hire SEM staff to put my advice in writing! The Timeless In-House Or Agency Debate Whether to outsource search marketing to an agency or hire to manage in-house is a debate as old as search engine marketing itself. Opinions on this vary, and I invite you to share yours in the comments, but here is mine. If your company has a small staff and isn’t looking to increase that and manage a marketing person, then hiring a consultant or an agency may be the way to go. If you are looking to grow the business in terms of staff, or open to it, then consider hiring in-house, as often as search marketing programs mature and become more a core part of a … [Read more...] about How To Hire A Great In-House Search Engine Marketer (Or Not)
All search marketing programs are not created equally. This rings true most profoundly in the B2B marketing arena where shifting corporate demands, streamlined staffs and reduced budgets produce unique challenges for both B2B companies and the search marketing agencies they hire. Follow this B2B search marketing agency hiring checklist to find a long-term partner that can deliver success, get you noticed online and secure more quality leads. B2B Experts Ensure your search marketing agency understands the nuances of your industry, the complexities behind the long lead cycle, and the demands of B2B corporate reporting and quarterly goal attainment. Integrated Search Experts Hire an integrated search marketing agency with a talented and experienced team to manage your B2B search program. For a comprehensive effort your agency roster should include technical Web design experts, content generators, SEO experts, conversion specialists, user interface experts, and link-building specialists, … [Read more...] about A Hiring Checklist To Find The Right B2B Search Marketing Agency
Quality people to fill high-profile SEO jobs are in high demand. There is a talent war ongoing between advertisers and tech companies that compete ferociously for SEO people who have data science knowledge. That talent is scarce and comes at a premium price. One of the reasons this talent is so rare is because the SEO world moves at a fast pace, presenting unique challenges for its practitioners. Search data is now being encrypted, for example, so keyword data is no longer available for organic clicks. This encryption was done quietly and without fanfare. Only SEOs with a deep technical understanding and a passion to follow the game as the rules change will be successful. Finding A Purple Squirrel In the world of headhunting, we call these ideal employees purple squirrels. You only find one of these once in a lifetime. They are game changers and visionaries. They are most difficult to find and even harder to keep from being poached once on board. This tempts many employers to ask the … [Read more...] about SEO Talent In High Demand — How To Hire An SEO
If you’ve ever made a bad hire, you’ll know the cost can be exorbitant. The U.S. Department of Labor estimates the cost of a bad hire to be in excess of 30% of the person’s annual salary. You have to factor in not only the total compensation, but also hiring costs, eventual severance pay, and other factors like legal fees. And for such a critical role as an SEO practitioner, the stakes run even higher. A careless SEO mistake or misstep can result in a Google penalty, and that can take many months to recover from — assuming a full recovery is even possible. Have you ever been rattled by the fact that you’re hiring an expensive expert and you have little way of testing their actual expertise? At what point does a great interview answer translate into a great investment in an employee? It’s a problem employers have even with positions they have mastered and understand. When you throw in SEO — a complex topic that the hiring manager probably has … [Read more...] about Want To Hire An Insanely Great SEO? Do These 7 Things First!