When I was growing up, we lived in a few different parts of the country, and I experienced cultural changes in language that were both interesting and confusing. Simple things became different from one place to another, like how what we called soda on the east coast was referred to as pop in the midwest and coke in the south. A hero, a hoagie, and a sub or submarine sandwich, were all roughly the same thing, but went by different names in different places. You went to a fish fry in Wisconsin, and ordered cheese steaks in Philadelphia, but would get funny or puzzled looks if you switched locations and sought cheesesteaks in Wisconsin and fish fries in Philly. … [Read more...] about Topicality, Regionality, Seasonality, And The Small Business
Holiday let business model
Seller Reputation. Amazon maintains four feedback periods for a merchant: 30 days, 90 days, 365 days, and a lifetime feedback rating. Maintaining a high rating is critical in winning the buy box. (Amazon explains how your Seller Rating is calculated here.) Shipping Settings. Both shipping price and total delivery time factor in to the equation. If you’re not hitting your projected delivery dates, your rating will suffer. Likewise, if you’re taking too long to ship an item, your rating will suffer. Total Price. This includes the item’s price plus shipping costs. On Amazon, you should offer free shipping and build the cost of shipping into your product whenever possible. Prime Eligibility. A merchant that is Prime eligible — meaning it will give Prime members special treatment — is favored over a merchant that is not. Amazon doesn’t disclose to what extent Prime eligibility trumps things like price, but from my experience, it does cover a good deal … [Read more...] about Could Your Holiday Plan For Selling On Amazon Use Kindling?
Search. Google hasn’t disclosed what percentage of overall search query volume originates from mobile devices, but reports mobile query volume growth of 500% over the past two years (inline with smartphone growth). Mobile searching shows higher intent, and click-through rates as good if not better than desktop. As the mobile search market grows, your competition benefits from your absent ads and poor user experience. Are you taking advantage of Google’s mobile PPC segmentation? Carnival Cruise Lines, for example, does a very compelling job targeting PPC ads at iPhone users. However the desktop-oriented landing page takes 30 seconds to load (on wifi) and seems to have suddenly forgotten what device you’re on. Take advantage of mobile PPC segmentation, and at bare minimum stand up static mobile landing pages for your top 80/20 PPC keyword campaigns. Compare impressions, click-through and sales data against desktop web to determine how much incremental business mobile … [Read more...] about Go For Bigger Mobile Budgets For The Holidays Now!
Dig deeply into the Buy Local movement by reading The Local SEO’s Guide to the Buy Local Phenomenon. Even if you see yourself as a merchant today, you can re-envision your role as a community advocate, improving the quality of life for your entire town. Expand your vision of excellent customer service to include the reality that your neighbors are almost all on the Internet part of every day looking for solutions to their problems. A combination of on-and-offline customer service is your key to becoming the problem-solver that wins lucrative, loyal patrons. Read What the Local Customer Service Ecosystem Looks Like in 2019. Not sure where to begin learning about local search marketing on the web? First, check out Moz’s free Local SEO Learning Center with articles written for the beginner to familiarize yourself with the basic concepts. Then, start following the recognized leaders in this form of marketingto keep pace with new developments and opportunities as they arise. … [Read more...] about 3 Empowering Small Business Tips for Today, 2019, and a Better Future
Clean link to original article You may find that your syndication partner can’t be bothered with the extra coding or still want their version of your article to be indexed in search results. So they’ll just use a clean text link on their page to the same article on your site. … [Read more...] about What is content syndication and how do I get started?