When I was growing up, we lived in a few different parts of the country, and I experienced cultural changes in language that were both interesting and confusing. Simple things became different from one place to another, like how what we called soda on the east coast was referred to as pop in the midwest and coke in the south. A hero, a hoagie, and a sub or submarine sandwich, were all roughly the same thing, but went by different names in different places. You went to a fish fry in Wisconsin, and ordered cheese steaks in Philadelphia, but would get funny or puzzled looks if you switched locations and sought cheesesteaks in Wisconsin and fish fries in Philly. … [Read more...] about Topicality, Regionality, Seasonality, And The Small Business
Holiday let business model
Seller Reputation. Amazon maintains four feedback periods for a merchant: 30 days, 90 days, 365 days, and a lifetime feedback rating. Maintaining a high rating is critical in winning the buy box. (Amazon explains how your Seller Rating is calculated here.) Shipping Settings. Both shipping price and total delivery time factor in to the equation. If you’re not hitting your projected delivery dates, your rating will suffer. Likewise, if you’re taking too long to ship an item, your rating will suffer. Total Price. This includes the item’s price plus shipping costs. On Amazon, you should offer free shipping and build the cost of shipping into your product whenever possible. Prime Eligibility. A merchant that is Prime eligible — meaning it will give Prime members special treatment — is favored over a merchant that is not. Amazon doesn’t disclose to what extent Prime eligibility trumps things like price, but from my experience, it does cover a good deal … [Read more...] about Could Your Holiday Plan For Selling On Amazon Use Kindling?
Brian Klais is founder and president at Pure Oxygen Labs, a mobile consulting and technology firm he launched in 2011, headquartered in Madison, Wisconsin. Previously, Brian was an executive at Netconcepts, a leading SEO consulting and technology provider to retail and media brands like Zappos, Home Shopping Network, Cabela’s, Discovery Channel, and Yahoo!. When Covario acquired Netconcepts in 2010, Brian became VP of Products. At Search Engine Land, Brian mused on the intersection of search, mobile, and analytics in the "Mobile Mondays" column, and previously for the "Analyze This" column. He's a frequent speaker at conferences like SMX, Where2.0, AdTech, and Shop.org. … [Read more...] about Go For Bigger Mobile Budgets For The Holidays Now!
3. Give a reason to come back year-roundTurn a shopping moment into a teaching moment. Print up some flyers from the American Independent Business Alliance and pass them out to customers to teach them how local purchasing increases local wealth, health, and security. Take a minute or two to talk with customers who express interest. Sometimes, all it takes is a little education and kindness to shift habits. First, take a few minutes to boost your own education by reading How to Win Some Customer Back from Amazon this Holiday Season. … [Read more...] about 3 Empowering Small Business Tips for Today, 2019, and a Better Future