Purna Virji is Senior Manager, PPC Training at Microsoft. Named by PPC Hero as the most influential PPC expert of 2016, Purna specializes in SEM, SEO and Voice Search. With over a decade in search, she regularly speaks at conferences across the globe such as MozCon and SMX Advanced and is a popular industry columnist. An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter. Say hello @purnavirji. … [Read more...] about How Search Marketers Can Make A Difference This Tax Season
Holiday let business tax
Seller Reputation. Amazon maintains four feedback periods for a merchant: 30 days, 90 days, 365 days, and a lifetime feedback rating. Maintaining a high rating is critical in winning the buy box. (Amazon explains how your Seller Rating is calculated here.) Shipping Settings. Both shipping price and total delivery time factor in to the equation. If you’re not hitting your projected delivery dates, your rating will suffer. Likewise, if you’re taking too long to ship an item, your rating will suffer. Total Price. This includes the item’s price plus shipping costs. On Amazon, you should offer free shipping and build the cost of shipping into your product whenever possible. Prime Eligibility. A merchant that is Prime eligible — meaning it will give Prime members special treatment — is favored over a merchant that is not. Amazon doesn’t disclose to what extent Prime eligibility trumps things like price, but from my experience, it does cover a good deal … [Read more...] about Could Your Holiday Plan For Selling On Amazon Use Kindling?
It explains very little about what the Monarch program is, their purpose, and their goals. It also doesn’t link to their website, which fortunately does provide this important information. It states that donations will help their literacy program, but it would be nice to have been provided some more information about exactly how the money will be spent- on more books, computers, a nicer building? They came up with the GREAT idea to have a 3rd grade class take over Facebook and explain why reading is important, but we don’t see any of this in the email. Instead, all they provide is the Facebook logo and expect you to click on it and travel to another site. People most likely won’t do this unless they’re already hooked on this campaign. It would have been nice if they included a preview of what some of the students said (and their photos) in the initial email. Then readers might be more inclined to visit another web page to learn more. … [Read more...] about 5 #GivingTuesday Campaigns That Won (and 3 That Lost)
Example One of my previous employers operates in the payments industry, and their biggest target market is auto dealers. And for auto dealers, tax refund season can be a holiday of down sorts. Generating creative ways to encourage car shoppers to use their tax refund as a down payment is a constant struggle. Why else do you see ads promote holiday savings, cash back, and low interest rates so often? … [Read more...] about 3 Questions to Come Up with Better Blog Post Topics
Ten Tree products also have many seals of approval to protect their integrity during the manufacturing process. All of the garments are made in Portland, Oregon by a company that uses solar panels to power the factory and has an environmentally friendly waste-process. The stylish and earthy clothing that Ten Tree produces is also all manufactured with WRAP approved partners and has reduced the impact their shipping has on the environment by 15%. All you have to do to be part of Ten Tree’s important work is buy a sweater, or a jacket..or both like I did! … [Read more...] about Profit Meets Purpose: 5 Companies That Give Back